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Ekonomika preduzeća
2018, vol. 66, br. 1-2, str. 151-165
jezik rada: engleski
vrsta rada: izvorni naučni članak
doi:10.5937/EKOPRE1802151P
Digitalna ekonomija i (ne)inkrementalne promene poslovnog modela u turizmu i maloprodaji
aUniversity of Belgrade, Faculty of Economics, Department of Business Economics and Management
bMinistry of Trade, Tourism and Telecommunications, Government of the Republic of Serbia + FEFA Faculty, Belgrade
cGfK CEE Business Development

Sažetak

Digitalizacija poslovanja menja proizvođače, posrednike, uslužne organizacije i potrošače. Ogromna količina podataka je na raspolaganju. Štaviše, i novi algoritmi koji obezbeđuju odgovore na osnovu ovih podataka su na raspolaganju. Konačno, uređaji koje poseduje prosečan građanin omogućavaju izbor i način kupovine koji je oblikovan upravo ovim odgovorima. Dakle, pitanje je da li se privrednici suočavaju sa evolutivnim ili revolucionarnim promenama modela poslovanja? U ovom tekstu, analizirani su turizam i maloprodaja u traženju odgovora na ovo istraživačko pitanje.

Ključne reči

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