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Ekonomika preduzeća
2018, vol. 66, iss. 1-2, pp. 151-165
article language: English
document type: Original Scientific Paper
published on: 03/05/2018
doi: 10.5937/EKOPRE1802151P
Digital economy and (non) incremental changes in tourism and retail business model
aUniversity of Belgrade, Faculty of Economy, Department of Business Economics and Management
bMinistry of Trade, Tourism and Telecommunications, Government of the Republic of Serbia + University Singidunum, Faculty of Economics, Finance and Administration - FEFA, Belgrade
cGfK CEE Business Development

Abstract

Digitalization of business changes producers, intermediaries, service providers and consumers. There is a vast quantity of data available. Furthermore, new algorithms providing answers from these data are also more and more available. Finally, devices possessed by an average citizen enable choice and pattern of shopping to be shaped by these answers. So, the question is whether the businesses are facing the evolution or revolution of the existing business model? Tourism industry and retail industry are analyzed in this paper in order to search for an answer to this research question.

Keywords

References

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