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2020, vol. 24, iss. 2, pp. 53-56
Factors influencing tomato marketing in Ile-Ife, Osun State, Nigeria
aLagos State University, Department of Agriculture, Epe Campus, Lagos State, Nigeria
bObafemi Awolowo University, Department of Agricultural Economics, Ile-Ife, Osun State, Nigeria
Keywords: tomato; retailer; wholesaler; gross margin; determinants; Ile-Ife region
This study was conducted to identify the factors influencing tomato marketing in Ile-Ife, Osun State, Nigeria. Primary data were collected from a total of 100 tomato marketers using a multistage sampling technique. The data were analysed using descriptive statistics, gross margin analysis and multiple regression analysis. The result obtained revealed that wholesalers had a higher gross margin than retailers. Gender, education level and transportation costs were found to influence the marketing margin of retailers, whereas household size and transportation costs influenced the marketing margin of wholesalers. The study therefore recommends that tomato marketers should be encouraged into wholesale marketing. This can be achieved by subsidization and the implementation of an efficient marketing system.
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article language: English
document type: Original Scientific Paper
DOI: 10.5937/jpea24-26487
received: 08/05/2020
accepted: 01/06/2020
published in SCIndeks: 29/12/2020

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