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Ekonomika preduzeća
2017, vol. 65, iss. 1-2, pp. 229-243
article language: English
document type: Review Paper
published on: 21/05/2017
doi: 10.5937/ekopre1702229P
Social initiatives in trade and tourism: The cases of Serbia and Croatia
aUniversity of Belgrade, Faculty of Economy, Department of Business Economics and Management
bUniversity of Zagreb Faculty of Economics and Business Department of Trade, Zagreb, Hrvatska
cGovernment of the Republic of Serbia Ministry of Trade, Tourism and Telecommunications, Belgrade


The implementation of contemporary management and marketing methods in improving competitiveness of companies in Serbia in the process of its integration in the European Union (MESTD - 179062)


The aim of this paper is to show how entrepreneurs act in a socially responsible manner in the fields of distributive trade and tourism. Social dimension is nowadays considered to be one of the three main pillars of sustainable development, together with economic and environmental dimensions. There are strong appeals from authors like Kuhlman and Farrington to return to the original meaning of sustainability, given in the Brundtland Report in 1987, where these dimensions were not separated and the limits posed by nature were in focus, so that the future environment devastation cannot be balanced with the current well-being. However, the common approach of all three pillars is widely accepted. This paper focuses on the social dimension, particularly in retail trade and tourism. Specific cases in Serbia and Croatia were analyzed.



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