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2017, iss. 38, pp. 277-290
Retail development in the Republic of Serbia from consumers' perspective
JT International, Beograd
Keywords: retail; consumers' profile; decision-making criteria
Development and new trends in retail trade have changed the habits of consumers in Serbia concerning everyday purchases. This work has as its objective examination of the consumers, their habits and selecting a retail format. The survey was conducted on the territory of the two largest cities in the country in April 2017, and brought together over 200 consumers. The results show us that the neighborhood stores of large chains are the first choice for our consumers when it comes to everyday purchases, but what is interesting is the large percentage of those who buy in large supermarkets. As the criteria that influence their choice, participants listed proximity and low prices, as well as the actions that they cannot expect from small independent operators. In addition, there are quite marked differences between consumers with higher and lower monthly income, which is reflected in the selection of the object itself, but also the criteria that affect their decision about where to do shopping.


article language: English
document type: Professional Paper
published in SCIndeks: 05/10/2018
Creative Commons License 4.0

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