Strategic Management
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2022, vol. 27, br. 3, str. 4-16
The main growth strategies of telecommunication operators in the segment of SOHOs
(naslov ne postoji na srpskom)
aUniversity of Primorska, Koper, Slovenia
bSava turizem, d.d., Ljubljana, Slovenia
cTexas A&M University, San Antonio, United States of America

(ne postoji na srpskom)
Digital transformation causes a comprehensive change of the company through the use or renewal of information and communication technologies with the aim of greater productivity, growth and competitiveness of the company. Digitization offers new business opportunities to companies, optimization of work processes and operations, more efficient operations, higher productivity, new ways of designing and operating business models, encouraging innovation and development, and new ways of promoting, communicating and connecting companies. Telecom operators are confronted with a choice between remaining a traditional telecommunications operator providing SOHO (small office/home office) businesses basic infrastructure services or switching to digital transformation. This study confirms that the SOHO market segment in the field of basic infrastructure of telecommunications services is saturated, that there is a potential for operators to offer additional services, and that customer loyalty is not related to the amount of implemented business solutions. Operators can thus build a business partnership in terms of mutual development and creating growth for all stakeholders in the process. The main guidelines of growth present a great opportunity for operators, arising from the challenges of SOHO businesses to switch to the process of digital transformation. Therefore, operators have to be prepared; the main guidelines of growth are conditioned by adjusting their strategic goals, redefining business processes, upgrading technology, raising the level of business relationship and developing a partner ecosystem.
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O članku

jezik rada: engleski
vrsta rada: neklasifikovan
DOI: 10.5937/StraMan2200008F
primljen: 05.12.2021.
prihvaćen: 17.01.2022.
objavljen onlajn: 01.03.2022.
objavljen u SCIndeksu: 30.09.2022.
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