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Journal of Process Management. New Technologies
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2020, vol. 8, br. 1, str. 24-29
Market survival conditions under constant marketing mobility
(naslov ne postoji na srpskom)
Academy of Technical Vocational Studies, Niš

e-adresastosicmihajlovicljiljana@gmail.com, cecasvtr@yahoo.com
Ključne reči: market; marketing; market communication; advertising
Sažetak
(ne postoji na srpskom)
In modern conditions, many universities and colleges in the world provide study programs in the field of communications and relations with the target market public. This is because the marketing profession is reputable and provides opportunities for rapid advancement and the pursuit of ambitions that are characteristic of the human race. People doing market research and marketing are optimistic, cheerful, curious, courteous and dedicated people who literally enjoy their jobs. Related to this is their positive attitude towards the media, which stems from their desire to be aware of everything that is happening in the organizations of the world of work, and beyond, in all areas of human activity. This paper is about the conditions of survival in the modern market, with the realization of sustainable competitive advantage, which imply the constant vigilance of the marketing sector.
Reference
Levin, M. (2012) Gerila PR 2.0. Beograd: Laguna
Mcluhan, M. (1967) The Medium is the Massage: An Inventory of Effects. London: Penguin Books
Stošić-Mihajlović, L., Trajković, S. (2019) Aggressive vs. discrete marketing. Journal of Process Management: New Technologies, vol. 7, br. 2, str. 7-12
Vukotić, S., Aničić, J., Vukotić, R. (2017) The importance of consulting in contemporary business management. Journal of Process Management: New Technologies, vol. 5, br. 3, str. 69-78
 

O članku

jezik rada: engleski
vrsta rada: izvorni naučni članak
DOI: 10.5937/jouproman8-24280
objavljen u SCIndeksu: 19.02.2020.
metod recenzije: dvostruko anoniman
Creative Commons License 4.0

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