Metrika članka

  • citati u SCindeksu: 0
  • citati u CrossRef-u:0
  • citati u Google Scholaru:[=>]
  • posete u poslednjih 30 dana:5
  • preuzimanja u poslednjih 30 dana:4
članak: 3 od 48  
Back povratak na rezultate
International Review
2017, br. 3-4, str. 137-144
jezik rada: engleski
vrsta rada: pregledni članak
objavljeno: 29/03/2018
doi: 10.5937/intrev1704137S
Creative Commons License 4.0
Constituent elements of political marketing in creating a positive attitude for voting for a particular candidate
(naslov ne postoji na srpskom)
Islamic Azad University, Faculty of Management and Accounting, Rasht Branch, Rasht, Iran

Sažetak

(ne postoji na srpskom)
This study was conducted to draw the structural model of constituent elements of political marketing in one of the large governmental organizations in Gilan of Iran. For this purpose, we randomly selected 217 subjects who completed the questionnaire. The results showed that seven major factors, economic, political, social, cultural, marketing mix, personality, and supporting individuals and factions, are involved in political marketing. Moreover, the strongest factor influencing political marketing has been economic indicators (p<0.01). Political, social, and cultural factors, as well as marketing mix with standard coefficients of 0.39, 0.30, 0.32, and 0.33, respectively, are the factors that directly predict political marketing (p<0.01), and variables such as personality and supporting individuals and factions indirectly affect political marketing.

Ključne reči

Reference

Abramowitz, A.I. (1989) Viability, Electability, and Candidate Choice in a Presidential Primary Election: A Test of Competing Models. Journal of Politics, 51(4): 977-992
Abramson, P.R., Aldrich, J.H., Paolino, P., Rohde, D.W. (1992) 'Sophisticated' Voting in the 1988 Presidential Primaries. American Political Science Review, 86(01): 55-69
Aharony, N. (2012) Twitter use by three political leaders: an exploratory analysis. Online Information Review, 36(4): 587-603
Andrews, W., Kaplan, T. (2015) Where the candidates stand on 2016's biggest issues. The New York Times, August 12, 2016
Bendle, N.T., Nastasoiu, M.A. (2014) Primary elections and US political marketing. u: Lees-Marshment J., Conley B.Cosgrove K. [ur.] Political Marketing in the United States, New York, NY, USA: Routledge, 85-111
Bendle, N., Cotte, J. (2016) Assumptions of Rationality in Political Marketing: The Case of the Republican Autopsy. Journal of Nonprofit & Public Sector Marketing, 28(1): 66-83
Bendle, N., Ryoo, J., Nastasoiu, A. (2017) The 2016 US Primaries: Parties and Candidates in a World of Big Data. u: Gillies, Jamie [ur.] Political Marketing in the 2016 U.S. Presidential Election, Cham: Springer Nature, str. 65-80
Bendle, N.T., Wang, X.(Shane) (2016) Uncovering the message from the mess of big data. Business Horizons, 59(1): 115-124
Bendle, N.T. (2014) Reference Dependence in Political Primaries. Journal of Political Marketing, 13(4): 307-333
Berenson, T. (2016) Donald Trump's tweets are getting more polished. Time, October 3
Berg, J.E., Nelson, F.D., Rietz, T.A. (2008) Prediction market accuracy in the long run. International Journal of Forecasting, 24(2): 285-300
Bode, L., Dalrymple, K.E. (2016) Politics in 140 Characters or Less: Campaign Communication, Network Interaction, and Political Participation on Twitter. Journal of Political Marketing, 15(4): 311-332
Chang, J., Boyd-Graber, J.L., Gerrish, S., Wang, C., Blei, D.M. (2009) Reading tea leaves: How humans interpret topic models. NIPS (Neural Information Processing Systems), 31, 1-9
Collinson, S. (2015) Joe biden won't run for president. CNN, 08/11/2016
Conway, B.A., Kenski, K., Wang, D. (2013) Twitter Use by Presidential Primary Candidates During the 2012 Campaign. American Behavioral Scientist, 57(11): 1596-1610