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2021, br. 45, str. 51-65
Analiza motivacije turista za boravak u gradovima - studija slučaja grada Beograda
Univerzitet u Kragujevcu, Fakultet za hotelijerstvo i turizam, Vrnjačka Banja

e-adresamilena.podovac@kg.ac.rs
Sažetak
U ovom radu su prikazani rezultati istraživanja motivacije turista za boravak u gradu Beogradu. Svrha ovog rada je da identifikuje motive zbog kojih turisti najčešće borave u Beogradu i da ispita postojanje statistički značajnih razlika između motiva turista u zavisnosti od njihovih sociodemografskih karakteristika (pol, starost, obrazovanje i poreklo). Uzorak istraživanja obuhvatio je 250 ispitanika koji su boravili u gradu Beogradu. Grad Beograd je najposećenija destinacija gradskog turizma zahvaljujući kvalitetnoj i raznovrsnoj turističkoj ponudi koja može zadovoljiti različite motive turista. U cilju prikupljanja primarnih podataka, primenjena je metoda ankete, dok su za obradu prikupljenih podataka korišćeni deskriptivna statistička analiza, t-test nezavisnih uzoraka i jednofaktorska analiza varijanse (ANOVA). Rezultati istraživanja ukazuju na to da je najveći broj ispitanika boravio u Beogradu zbog: poslovnih razloga, naučnih skupova, poseta rođacima i/ili prijateljima, razgledanja grada i noćnog života. Na osnovu teorijske analize i rezultata empirijskog istraživanja, u radu su date preporuke za buduća istraživanja.
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O članku

jezik rada: engleski
vrsta rada: izvorni naučni članak
DOI: 10.5937/AnEkSub2145051P
primljen: 18.01.2021.
prihvaćen: 09.02.2021.
objavljen u SCIndeksu: 30.07.2021.
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