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2019, vol. 66, iss. 1, pp. 127-142
Preferences of customers and improvement of production and sales of organic products in Serbia
aHigh School of Modern Business, Belgrade
bUniversity of Business Academy in Novi Sad, Faculty of Applied Management, Economics and Finance, Belgrade
cUniversity of Priština - Kosovska Mitrovica, Faculty of Agiculture, Lešak
dIndependent University of Banja Luka, Republic of Srpska, B&H

emailgoran.dasic@mbs.edu.rs, adrianaradosavac@gmail.com
Project:
Study of the genetic basis of improving yield and quality of small grains in different environmental conditions (MESTD - 31092)

Keywords: organic farming; internet; marketing; incentives to agriculture
Abstract
Promotion and sale of organic products require particular approach to introduce customers about the branding, packaging and advantages in comparison to conventional products. The aim of work is investigation which are sources of promotion of organic products use customers and effects of sources on trade improvement. In this study conducted interviews of 400 of customers through the mail. The results showed differences among customers according to: sources of their information about traits of products and market place, and their behavior and decision for use of organic product. Women more often use electronic media, professional literature, while man use magazine as a source of information. Both gender, male and female used internet equally. Customers old between 21 and 40 years more often bought in supermarkets and specialized stores, while customers of age between 41 and 60 years more often bought directly on market from producers. Customers who have more than 60 years buy on the market from producers and the supermarket. This differences depends of gender, age, education, as well as place of residence of customers.
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article language: English
document type: Original Scientific Paper
DOI: 10.5937/ekoPolj1901127D
published in SCIndeks: 28/03/2019
peer review method: double-blind
Creative Commons License 4.0