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TIMS. Acta
2019, vol. 13, br. 2, str. 107-116
jezik rada: srpski
vrsta rada: pregledni članak
objavljeno: 06/01/2020
doi: 10.5937/timsacta1902107S
Creative Commons License 4.0
Osobine ličnosti uspešnih preduzetnika
Univerzitet Educons, Fakultet za sport i turizam, Novi Sad

e-adresa: sokic@tims.edu.rs, stanislava.popov@tims.edu.rs

Sažetak

Nagli razvoj preduzetničkog poslovanja u poslednjih nekoliko godina, vratio je ličnost preduzetnika u fokus brojnih istraživanja. Oživljavajući staru debatu vezanu za doprinos personalnih faktora uspešnom poslovanju, formirale su se dve istraživačke struje u nameri da profilišu (1) osobine koje će verovatnije rezultirati "preduzetničkom orijentacijom" i (2) osobine koje su odgovorne za uspešno poslovanje. U ovom radu će biti dat kratak pregled dosadašnjih meta-analitičkih studija koje na sveobuhvatan način ilustruju kompleksnu strukturu tzv. preduzetničke ličnosti. Da bi opisali višedimenzionalnu "preduzetničku orijentaciju", istraživači su se tokom poslednjih decenija prvenstveno oslanjali na petofaktorski model ličnosti. Rezultati brojnih studija jedino su konzistentni u pogledu otvorenosti za iskustva, kao dimenzije ličnosti na kojoj preduzetnici postižu više skorove u odnosu na nepreduzetnička zanimanja. Jedna od najčešćih kritika petofaktorskog modela se odnosi na preteranu uopštenost, koja ne dopušta predvidljivost ponašanja preduzetnika u specifičnim situacijama. Zato su istraživači poslednjih godina skloniji multidimenzionalnom pristupu koji uključuje samoefikasnost, inovativnost, unutrašnji lokus kontrole i otvorenost ka riziku, kao osobinama koje u istraživanjima razlikuju preduzetničku ličnost od ostalih zanimanja. Prilikom tumačenja rezultata studija o osobinama ličnosti preduzetnika treba uzeti u obzir i razlike u definisanju preduzetničkog biznisa, uzimajući u obzir veličinu preduzeća, dužinu poslovanja, kao i karakteristike samog preduzeća.

Ključne reči

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