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Kultura
2012, br. 134, str. 75-91
jezik rada: srpski
vrsta rada: prevod
doi:10.5937/kultura1234075V


Plutajući glamur reprezentacija, performativnost i identitet u zvonu mobilnog telefona
Univerzitet u Utrehtu, Holandija

Sažetak

U ovom članku posmatramo muzičke melodije zvona mobilnih telefona kao virtuelne, komunikativne i kulturne predstave sopstva. Raznolika i dinamična publika tumači znake koji se prenose neočekivanim oglašavanjem zvona na telefonu, čime se uspostavljaju višeslojne pozornice kulturnih značenja. Naš je argument da muzičke melodije zvona deluju kao neka vrsta muzičke madlene, u smislu koji je ovim kolačićima dao Marsel Prust: to su nenadani pokretači našeg sećanja, koji mimo naše volje razvijaju zamršene mreže individualnog i kolektivnog pamćenja. Zbog toga su zvona na mobilnom telefonu savršeno pogodna za predstavljanje sebe i prikazivanje (sup)kulturnih identiteta u javnoj sferi.

Ključne reči

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