Metrics

  • citations in SCIndeks: 0
  • citations in CrossRef:0
  • citations in Google Scholar:[]
  • visits in previous 30 days:7
  • full-text downloads in 30 days:2

Contents

article: 10 from 300  
Back back to result list
Ekonomika preduzeća
2019, vol. 67, iss. 5-6, pp. 370-383
Expansion of marketing channels and their influence on trade in agri-food products: International experiences
Radosavljević Katicaa, Vučić Ivanab, Plavšić Marijac
aUniversity of Belgrade, Faculty of Economy
bJP Transnafta AD, Belgrade
cHellenic Sugar Industry S.A, Belgrade
Keywords: marketing channels; agriculture; Intertek global operator; competitiveness
Abstract
The research aims to point to the possibilities of efficient placement of agri-food products of the Republic of Serbia as one of the major strategic goals of socio-economic development. More rigorous customer demands for quality products imply an effective marketing channel design that allows fast delivery. France, as an agriculturally developed country, achieves a competitive advantage in the placement of food through the inclusion of Intertek global operator in the channel of marketing. The entire research is based on the application of several methods of modern quantitative and qualitative analysis. The result of the analysis of international experiences is the proposal of an institutional solution and sustainable development of the channel of marketing of agri-food products. Fast, flexible and vertically integrated food marketing channels play a decisive role in competitiveness in the domestic and international market of agribusiness. Increasing competitiveness at domestic, regional and international level is the outcome of the research. By examining the results of structural changes and involving Intertek operators in the food supply chain at the international level, we are pointing to the possible directions of the development of the agribusiness system in the Republic of Serbia. The way to create competitive advantages is to establish, innovate and strengthen links between the subjects of the agribusiness marketing channel as an inseparable component of the reproductive process in the agricultural and food industries.
References

*** Program to create, provide technical assistance to and establish networks for the development of business professionals. Uruguay

*** https://wits.worldbank.org/CountryProfile/en/Country/FRA/Year/2016/TradeFlow/Export/Partner/all/Product/Food#

*** http://ekport.gov/france

*** http://www.rzs.rs

*** http://www.eurostat.eu

*** http://greenmash.com/solutions/agriculture

*** Trade Map database

*** Translation of non-tariff barriers to customs, or study ad valorem tariff equivalent

*** Rural Development Policy 2007-2013. Agriculture and rural development, http://ec.europa.eu/agriculture/rurdev/index_en.htm

*** Annex I to the Agreement on Agriculture

Alonso, A.D., Northcote, J. (2013) Investigating farmers' involvement in value-added activities: A preliminary study from Australia. British Food Journal, 115(10): 1407-1427

1

Andrić, N., Tomić, D., Vlahović, B. (2011) Neki aspekti finansiranja ruralnog razvoja Evropske unije. in: Tomić D., Ševarlić M., Zekić S. [ed.] Agrarna i ruralna politika u Srbiji - nužnost ubrzanja reformi, Beograd-Novi Sad: DAES, pp. 11-24

Aramyan, L.H., Alfons, G.J.M., Lansink, O., van der Vorst, J.G.A.J., van Kooten, O. (2007) Performance measurement in agri-food supply chains: A case study. Supply Chain Management: An International Journal, 12(4): 304-315

Arnbak, J.C. Telematics: Aims and characteristics of a new technology. in: Soekkha H.M, et al. [ed.] Telematics: Transportation and spatial development, Utrecht: VSP

Baily, P., Farmer, D., Jessop, D., Jones, D. (2005) Purchasing principles and management. Financial Times, Prentice Hall, ninth edition

Bartlett, A. (2002) ICT and IMPM. in: Farmers: FAO and field schools, Rome: FAO

Benton, W.C. J. (2014) Supply chain focused manufacturing, planning and control. Stamford, CT, USA: Cengage Learning

2

Bowersox, D.J., Cooper, M.B. (1992) Strategic marketing channel management. New York: McGraw-Hill

4

Brown, C., Miller, S. (2008) The impacts of local markets: A review of research on farmers markets and Community Supported Agriculture (CSA). American Journal of Agricultural Economics, 90(5): 1296-1302

Brun, A., Osty, P.L. (1981) Quelques reflexions sur l'envoiution des rapports entre la recherche agronomique et la montagne. in: L'INRA et la Montagne, Paris: INRA, pp. 83-95

Carter, J.R., Narasimhan, R. (1996) Is purchasing really strategic?. International Journal of Purchasing and Materials Management, 32(4): 20-28

Castaldi, C., Casperten, K., Braber, R. (2011) Strategic purchasing and innovation: A relational view. Technology Analysis & Strategic Management, 23:9, 983-1000

Chamber of Commerce and Industry of Serbia (2013) Serbia: Your business partner: Brochure of the Chamber of Commerce and Industry of Serbia. Belgrade, http://www.pks.rs/SADRZAJ/Files/CMIP/Brosura%20PKS%20sr.pdf, retrieved 5 May 2014

14

Chopra, S., Meindl, P. (2010) Supply chain management: Strategy, planning, and operation. Upper Saddle River, New Jersey: Pearson Education, Inc, 4th ed

Christopher, M. (2011) Logistic & supply chain management. Pearson Education Limited, Prentice Hall

Christopher, M., Ryals, L.J. (2014) The supply chain becomes the demand chain. Journal of Business Logistics, 35(1): 29-35

Ćejvanović, F., Rozman, Č. (2004) Finansijska ocjena konkurentske sposobnosti voćarske proizvodnje u Bosni i Hercegovini. Ekonomski anali, vol. 44, br. 161, str. 193-203

Darkow, I., Foerster, B., von der Gracht, H.A. (2015) Sustainability in food service supply chains: Future expectations from European industry experts toward the environmental perspective. Supply Chain Management: An International Journal, 20(2): 163-178

Devetaković, S., Rikalović, G., Jovanović, B. (2006) National economy. Belgrade: Faculty of Economics

Dimitri, C., Oberholtzer, L., Pressman, A. (2016) Urban agriculture: connecting producers with consumers. British Food Journal, 118(3): 603-617

Esper, T.L., Ellinger, A.E., Stank, T.P., Flint, D.J., Moon, M. (2010) Demand and supply integration: A conceptual framework of value creation through knowledge management. Journal of the Academy of Marketing Science, 38(1): 5-18

Gattorna, J.L., Walters, D.W. (1996) Managing the supply chain: A strategic perspective

Giampietri, E., Finco, A., Del, G.T. (2016) Exploring consumers' behaviour towards short food supply chains. British Food Journal, 118(3): 618-631

González-Benito, J., González-Benito, Ó. (2006) The role of stakeholder pressure and managerial values in the implementation of environmental logistics practices. International Journal of Production Research, 44(7): 1353-1373, received 01 Jun 2005, published online: 22 Feb 2007

Grimes, S. (1992) Exploiting information and communication technologies for rural development. Journal of Rural Studies, 8(3): 269-278

Gunasekaran, A. (2015) Call for papers: Special issue on big data and predictive analytics application in supply chain management. Computers & Industrial Engineering, 82(82): I-II

1

Howieson, J., Lawley, M., Hastings, K. (2016) Value chain analysis: An iterative and relational approach for agri-food chains. Supply Chain Management: An International Journal, 21(3): 352-362

Krause, D.R., Ellram, L.M. (1997) Critical elements of supplier development. European Journal of Purchasing and Supply Management, 8(1), 21-31

Landeros, R., Monczka, R.M. (1989) Cooperative buyer/seller relationships and a firm's competitive posture. Journal of Purchasing and Materials Management, 25(3): 9-18

Lawson, B., Cousins, P.D., Handfield, R.B., Petersen, K.J. (2009) Strategic purchasing, supply management practices and buyer performance improvement: An empirical study of UK manufacturing organisations. International Journal of Production Research, 47(10): 2649-2667

Leat, P., Revoredo-Giha, C. (2013) Risk and resilience in agri-food supply chains: The case of the ASDA PorkLink supply chain in Scotland. Supply Chain Management: An International Journal, 18(2): 219-231

Lovreta, S., Radunović, D., Petković, G. (1998) Trade: Theory and practice: Contemporary administration. Belgrade

1

Marsden, T., Banks, J., Bristow, G. (2002) The social management of rural nature: Understanding agrarian-based rural development. Environment and Planning A: Economy and Space, 34(5): 809-825

1

Marsden, T., Banks, J., Bristow, G. (2000) Food supply chain approaches: Exploring their role in rural development. Sociologia Ruralis, 40(4): 424-438

Martin, H., Adam, L. (2013) Value in food and agriculture. British Food Journal, (10): 115-115

1

Martinez, S., Hand, M., Pra, D.M., Pollack, S., Ralston, K., Smith, T., Vogel, S., Clark, S., Luanne, L., Low, S., Newman, C. (2010) Local food systems: Concepts, impacts, and issue. U.S. Department of Agriculture, Economic Research Service, No. (ERR-97), pp. 1-80

Mceachern, M.G., Warnaby, G., Carrigan, M., Szmigin, I. (2010) Thinking locally, acting locally?: Conscious consumers and farmers' markets. Journal of Marketing Management, 26(5-6): 395-412

McIvor, R., Humphreys, P., Mcaleer, E. (1997) The evolution of the purchasing function. in: Strategic Change, Vol. 6, 165-179

Mohr, J., Nevin, J.R. (1990) Communication strategies in marketing channels: A theoretical perspective. Journal of Marketing, 54(4): 36-51

Monczka, R.M., Blascovich, J., Parker, L., Slaight, T. (2011) Value focused supply: Linking supply to competitive business strategies. Supply Chain Management Review, March/April, Institute for Supply Management

Moser, R. (2007) Strategic purchasing and supply management. Wiesbaden: Deutscher Universitäts-Verlag GWV Fachverlage GmbH

1

Neumann, S. (1994) Strategic information systems: Competition through information technologies. London-New York, itd: Maxwell Macmillan International Publishing

1

Porter, M.E. (2000) Location, competition, and economic development: Local clusters in a global economy. Economic Development Quarterly, 14(1): 15-34, issue published February 1, Harvard Business School

Radosavljević, K. (2015) Agribusiness marketing channel development strategy in the Republic of Serbia. Kragujevac: University of Kragujevac, Faculty of Economics, Doctoral dissertation

Serbia Investment and Export Promotion Agency (SIEPA) (2015) Doing business in Serbia. http://siepa.gov.rs/en

Shipley, D., Colin, E., Edgett, S. (1991) Meeting source selection criteria: Direct versus distribution channels. Industrial Marketing Management, 20, 297-303

Smith, W., Morgan, C.G., Foster, T.J. (2015) The impact of reducing of food loss in the global cold chain. University of Nottingham

Taylor, D. (2006) Global cases in logistics and supply chain management. USA: Thompson, South Western

1

Waller, M.A., Fawcett, S.E. (2013) Data science, predictive analytics, and big data: A revolution that will transform supply chain design and management. Journal of Business Logistics, 34(2), 77-84

Weigel, U., Ruecker, M. (2017) The strategic procurement practice guide, know-how, tools and techniques for global buyers. Springer International Publishing AG

WTO (2008) Unofficial guide to the revised draft modalities: Agriculture. p. 10

2

WTO (2017) http://www.wto.org/english/tratop_e/agric_e/negs_bkgrnd05_intro_e.htm, 28.06

2

Zakić, Z., Stojanović, Ž. (2008) Ekonomika agrara. Belgrade: Faculty of Economics, pp. 297-301
   

About

article language: English
document type: Original Scientific Paper
DOI: 10.5937/EKOPRE1906370R
published in SCIndeks: 23/11/2019

Related records

Ekonomika preduzeća (2016)
Enhancing agri-competitiveness: A cost-benefit analysis of raspberry production on a family farm
Radosavljević Katica

Marketing (2014)
Improvement of production capacity and export raspberry from Republic of Serbia
Radosavljević Katica

Tehnika (2015)
The importance of remanufacturing in transmitters production
Vorkapić Miloš D., et al.

show all [27]