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2016, vol. 4, br. 2, str. 43-53
Trendovi u razvoju inovativnih poslovnih modela
aVisoka škola za poslovnu ekonomiju i preduzetništvo, Beograd
bVisoka poslovna škola strukovnih studija 'Prof. dr Radomir Bojković', Kruševac

e-adresamilan.krstic@indmanager.edu.rs, ana.skorup@indmanager.edu.rs, goran.lapcevic@indmanager.edu.rs
Sažetak
Kompanije su danas primorane da posluju na globalnim tržištima u uslovima stalnih i turbulentnih promena u njihovom okruženju. Da bi u takvim uslovima bile u stanju da se održe na dug rok, primorane su da inoviraju i da stalno jačaju vlastite inovativne snage. Razmatranje jačanja vlastite inovativne snage izbija u sam vrh pitanja strateške agende kompanija. U tom smislu, u ovom radu se prezentuju skraćeni rezultati teorijskog desktop istraživanja koje je preduzeto u cilju unapređenja inovativne snage kompanija. Istraživanjem i potonjom analizom identifikovani su relevantni inovativni poslovni modeli (IPM) kompanija, od kojih se ukratko prezentuju pojedini od njih (CANVAS, UDIO, WOIS i BLUE OCEAN Strategy), a koji trenutno formiraju aktuelni trend IPM.
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O članku

jezik rada: srpski
vrsta rada: neklasifikovan
DOI: 10.5937/trendpos1602043K
objavljen u SCIndeksu: 23.12.2016.
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