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Sociološki pregled
2020, vol. 54, iss. 4, pp. 1391-1414
Political marketing and strategies of digital illusions: Examples from Venezuela and Brazil
Pavlović Maja S.a, Bojić Ljubiša M.b
aUniversity of Belgrade, Faculty of Political Sciences, Serbia
bUniversity of Belgrade, Institute for Phylosophy and Social Theory, Serbia

email: majapavlovic995@gmail.com, ljubisa.bojic@instifdt.bg.ac.rs
Project:
Studying climate change and its influence on environment: impacts, adaptation and mitigation (MESTD - 43007)

Abstract
State represents a social phenomenon which is constantly changing - just like all political actors. The direction of that evolution is determined by the development and current state of the art in technological domain. That explains how the rise of social media and new ICTs has shaped the contemporary political communication. This paper sheds light on the manner in which digital tools are exploited in an unpredictable social ambience which is characterized by numerous political crises. Special attention has been given to the phenomenon of digital astroturfing and political disinformation trends in Venezuela and Brazil. We have found that the dynamic technological development combined with the use of political bots has been creating the potential for fake news, thus impacting election processes and endangering democracy. Therefore, these phenomena need further scientific examination.
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About

article language: Serbian, English
document type: Review Paper
DOI: 10.5937/socpreg54-27846
received: 07/08/2020
revised: 02/12/2020
accepted: 02/12/2020
published in SCIndeks: 21/01/2021
peer review method: double-blind
Creative Commons License 4.0

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