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Ekonomika preduzeća
2015, vol. 63, br. 1-2, str. 115-130
jezik rada: engleski
vrsta rada: originalan članak
doi:10.5937/ekopre1502115P


Novi strategijski ciklus u razvoju trgovine i turizma Srbije
aUniversity of Belgrade, Faculty of Economics, Department of Business Economics and Management
bUniverzitet Singidunum, Beograd, FEFA - Fakultet za ekonomiju, finansije i administraciju

Sažetak

Trgovina i turizam, kao noseće grane uslužnog sektora u Srbiji, ulaze u novi razvojni ciklus. Naime, i u trgovini i u turizmu ističe važnost prethodno usvojenim strateškim dokumentima. Tako se stvara potreba da se za naredni razvojni period obezbedi nova strategija razvoja koja će koordinirati i usmeravati napore javnog i privatnog sektora. U oba slučaja se postavlja sličan set pitanja: šta je ostvareno od planova iz prethodno usvojenih strategija, šta je još uvek aktuelno i da li su potrebni radikalni zaokreti ili samo pročišćavanje, dopuna i ažuriranje strategijskih dokumenata koji su do sada bili u upotrebi. Makroekonomsko okruženje ne ide na ruku ni turizmu niti trgovini. Ipak, bar kada je reč o turizmu, globalni trendovi ukazuju na kontinualni rast tražnje za turističkim uslugama pa se i od srpskog turizma može očekivati da iskoristi deo tih globalnih povoljnih kretanja. Ovaj tekst posebno ispituje nerealizovane projekte u oba područja i istražuje uzroke ovih neuspeha. Cilj je da se u zaključku dođe do preporuka. Jedna mogućnost je eventualna promena stava, ukoliko su se strateška opredeljenja bila pogrešna. Druga mogućnost je promena načina rešavanja problema odnosno realizacije projekta, ukoliko su opredeljenja ostala ista, ali se postojeći način implementacije pokazao kao nedelotvoran. U samom zaključku je iznet stav da su do sada korišćeni strateški dokumenti u osnovi bili ispravni i da novi dokumenti treba da donesu u sebi ažurirane predloge kako da se započeti razvoj i turizma i trgovine u Srbiji mnogo uspešnije nastavi u narednom periodu.

Ključne reči

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