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2015, vol. 62, br. 4, str. 975-988
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Ključni principi strategije razvoja turizma na seoskim gazdinstvima - studija slučaja Vojvodine
Key principles of rural tourism households development strategy: Case study of Vojvodina
aUniverzitet u Novom Sadu, Prirodno-matematički fakultet, Departman za geografiju, turizam i hotelijerstvo, Srbija bUniverzitet u Novom Sadu, Poljoprivredni fakultet, Departman za ekonomiku poljoprivrede, Srbija
e-adresa: tinicaus@yahoo.com, demirovic.dunja2@gmail.com, pejanovic@polj.uns.ac.rs, lazarus@eunet.rs, igorrrogi@yahoo.com
Sažetak
Predmet rada je analiza stanja i perspektiva razvoja ruralnog turizma na seoskim gazdinstvima u Vojvodini. Vojvodina sa svojim prirodnim i društvenim resursima ima osnovu za razvoj ruralnog turizma. Međutim, proizvod ruralnog turizma u Vojvodini nema odgovarajuću poziciju na tržištu. Sa ciljem utvrđivanja principa i faktora za uspešan razvoj ruralnog turizma, formiran je upitnik, a istraživanje je sprovedeno na 70 seoskih gazdinstava koja se bave turizmom. Da bi se postigla najbolja moguća pozicija na međunarodnom tržištu, Vojvodina mora da primeni model razvoja koji bi osigurao konkurentsku prednost, oslanjajući se na iskustva sličnih destinacija. Važne aktivnosti koje će doprineti poboljšanju kvaliteta usluga u ruralnom turizmu su: poboljšanje kvaliteta smeštajnih kapaciteta, edukacija stanovništva sa ciljem postizanja višeg kvaliteta usluga, uspostavljanje i primena kriterijuma za standardizaciju i kvalitet usluga u seoskom turizmu u Vojvodini i intenziviranje promocije na domaćem i međunarodnom tržištu.
Abstract
The subject of the paper is the analysis of the condition and perspectives of the development of rural tourism in households of Vojvodina. Vojvodina with its natural and social resources qualifies for a position within the developed rural tourism regions. However, rural tourism product in Vojvodina has not been holding an appropriate position at the market. For the aim of determining principles and factors for successful rural tourism, questionnaire has been formed, which has been conducted among 70 country households involved in tourism. In order to achieve the best possible position at the international market, Vojvodina needs to apply the model of development that would ensure competitive advantage regarding similar destinations. Essential activities for improving service quality in rural tourism are: to improve the quality of accommodation facilities, to educate population with the aim of achieving higher service quality, to establish and apply criteria for standardization and service quality in rural tourism in Vojvodina and to intensify promotion at domestic and international market.
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