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Menadžment u hotelijerstvu i turizmu
2020, vol. 8, br. 1, str. 59-67
SWOT analiza mogućnosti za razvoj vinskog turizma u Trsteničkom vinogorju
Stojković Jelena, Milićević Snežana ORCID
Univerzitet u Kragujevcu, Fakultet za hotelijerstvo i turizam, Vrnjačka Banja

e-adresa: jnstojkovic037@gmail.com
Ključne reči: Trsteničko vinogorje; vinski turizam; vinogradi; opština Trstenik; turistička destinacija
Sažetak
Srbija je tradicionalno vinorodno područje i polako se približava onim zemljama koje su iskoristile veliku šansu u razvoju ove vrste turizma. Predmet rada je analiza Trsteničkog vinogorja koji je jedan od najvećih vinogradarskih regiona u zemlji u okviru rejona Tri Morave. Trsteničko vinogorje može iskoristiti svoju šansu i pozicionirati se na tržištu vinskog turizma. Cilj rada se odnosi na prikazivanje svih snaga i prilika, ali i pretnji i slabosti za razvijanje vinskog turizma u ovom vinogorju. Navedeno je predstavljeno pomoću SWOT analize. Svi dobijeni rezultati bi mogli biti iskorišćeni kako bi vinogorje postalo destinacija vinskog turizma.
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O članku

jezik rada: engleski
vrsta rada: izvorni naučni članak
DOI: 10.5937/menhottur2001059S
objavljen u SCIndeksu: 02.07.2020.

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