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2017, vol. 48, br. 4, str. 207-214
Milenijalci i gejmifikacija - predlog modela za primenu gejmifikacije u turističkim destinacijama
Sažetak
Široka naučna i stručna literatura obrađuje temu gejmifikacije u turizmu kao novi trend. U ovom radu predložen je model za primenu koncepta gejmifikacije na nivou turističke destinacije. Kao osnova i uvod u analizu u ovom radu posmatrani su milenijalci kao tržišni segment sa visokom dinamikom rasta na turističkom tržištu. Njihova uloga i značaj za turizam i turističke destinacije posebno se ogleda u navikama pri putovanju, stilu života i posvećenosti upotrebi novih tehnologija u svakodnevnom životu, a naročito igranju igrica. Upravo, posvećenost ovog segmenta tražnje igranju igrica kao i činjenica da će milenijalci činiti značajan deo turističkog tržišta u budućnosti upućuje na potrebu da se u ovom radu uspostavi veza između milenijalaca, gejmifikacije i njene primene u cilju obezbeđivanja višestrukih koristi za turiste i turističke destinacije. Koristi se ogledaju u unapređenju ukupnog turističkog doživljaja kao fundamentalnog proizvoda u turizmu, s jedne strane i unapređenju svih elemenata turističke destinacije.
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O članku

jezik rada: engleski
vrsta rada: originalan članak
DOI: 10.5937/Markt1704207A
objavljen u SCIndeksu: 05.04.2018.
metod recenzije: dvostruko anoniman
Creative Commons License 4.0

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