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Škola biznisa
2019, br. 1, str. 1-14
jezik rada: engleski
vrsta rada: originalan članak
objavljeno: 06/03/2020
doi: 10.5937/skolbiz1-23349
Creative Commons License 4.0
Uticaj tržišne koncentracije na performanse trgovinskih lanaca u Srbiji
Univerzitet u Novom Sadu, Ekonomski fakultet, Subotica

e-adresa: vera.mirovic@ef.uns.ac.rs

Sažetak

Merene putem pokazatelja profitabilnosti, likvidnosti i leveridža. Rezultati T-testa pokazuju da postoji značajna razlika između tržišnih učešća analiziranih trgovinskih lanaca. Analiza razlike između posmatranih trgovinskih lanaca je pokazala da postoji značajna razlika samo u trendu profitabilnosti. Ispitivanjem korelacije između tržišnog učešća i profitabilnosti, zaključeno je da preuzeti trgovinski lanci s većim tržišnim učešćem imaju manju profitabilnost.

Ključne reči

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