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2020, vol. 66, br. 3, str. 15-26
Primena institucionalnih inovacija u trgovini - iskustva tržišno razvijenih privreda
Univerzitet u Nišu, Ekonomski fakultet

e-adresasvetlana.sokolov@ekonomski.rs
Projekat:
Ministarstvo prosvete, nauke i tehnološkog razvoja Republike Srbije (institucija: Univerzitet u Nišu, Ekonomski fakultet) (MPNTR - 451-03-68/2020-14/200100)

Ključne reči: trgovina; trgovinske institucije; teorije; životni ciklus; trgovinske kompanije
Sažetak
Jedno od osnovnih obeležja trgovine u razvijenim tržišnim uslovima jesu inovacije. Skoro ni jedan sektor privrede nije tako intenzivno podložan promenama i inovacijama kao što je trgovina. Iz tog razloga su i iskustva dosadašnjeg razvoja trgovine tržišno razvijenih privreda izuzetno bogata i pružaju mogućnosti za određena uopštavanja i analizu izvesnih zakonitosti u procesima razvoja i implementacije inovacija u trgovini. Pri tome, uočava se i izrazita raznovrsnost i brojnost inovacija u trgovine, gde institucionalne inovacije zauzimaju značajno mesto. Polazeći od ovih činjenica, predmet istraživanja ovog rada odnosi se na anlizu primene institucionalnih inovacija u trgovini. Cilj rada jeste sagledati dostignuti nivo institucionalnih inovacija u trgovini tržišno razvijenih privreda. Na bazi raspoloživih sekundarnih izvora podataka, sprovedeno je empirijsko istraživanje kojim je testirana hipoteza o značaju institucionalnih inovacija za pozicioniranje trgovinskih kompanija. Korišćen je ANFIS metod za testiranje hipoteze. Rezultati istraživanja su pokazali da uvođenje institucionalnih inovacija utiče na pozicioniranje trgovinskih kompanija.
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O članku

jezik rada: engleski
vrsta rada: originalan članak
DOI: 10.5937/ekonomika2003015S
primljen: 18.03.2020.
prihvaćen: 14.05.2020.
objavljen u SCIndeksu: 07.11.2020.
Creative Commons License 4.0

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