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Industrija
2018, vol. 46, br. 1, str. 137-153
jezik rada: engleski
vrsta rada: izvorni naučni članak
doi:10.5937/industrija46-16942

Creative Commons License 4.0
Determinante saradnje u odnosima kupac-isporučilac - rezultati na uzorku sertifikovanih kompanija
aUniverzitet u Beogradu, Tehnički fakultet u Boru
bUniverzitet u Beogradu, Fakultet organizacionih nauka
cEkonomski institut, Beograd

e-adresa: imilosevic@tfbor.bg.ac.rs

Projekat

Organizacione i informacione podrške sistemu upravljanja kvalitetom kao ključnim faktorom povećanja konkurentnosti naših preduzeća i njihiovog bržeg izlaska na svetsko i EU tržište (MPNTR - 179001)

Sažetak

Cilj ovog istraživanja je da predloži i empirijski ispita integrisani model razvoja saradnje u odnosima između kompanija i njihovih isporučilaca. Na osnovu prethodnih istraživanja predložen je konceptualni model kojim su obuhvaćeni odnosi između koncepata komunikacija, poverenje, satisfakcija odnosom i posvećenost razvoju odnosa i njihov uticaj na razvoj saradnje u odnosima kupac-isporučilac. Model je empirijski ispitan iz perspektive sertifikovanih kompanija u ulozi kupaca. Primenom modelovanja pomoću strukturnih jednačina na uzorku od 186 sertifikovanih kompanija koje posluju na tržištu Srbije utvrđeno je da komunikacija predstavlja direktnu determinantu poverenja i da poverenje i posvećenost odnosu utiču na unapređenje saradnje u odnosima kupac-isporučilac. U radu su razmotrene implikacije koje proizilaze iz ovog istraživanja i istaknuta su ograničenja i smernice za buduća istraživanja.

Ključne reči

komunikacija; poverenje; satisfakcija odnosom; posvećenost odnosu; saradnja u odnosima kupac- isporučilac

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