Metrics

  • citations in SCIndeks: [1]
  • citations in CrossRef:0
  • citations in Google Scholar:[]
  • visits in previous 30 days:7
  • full-text downloads in 30 days:6

Contents

article: 8 from 24  
Back back to result list
2014, vol. 3, iss. 6, pp. 128-136
Relation between strategic management and system of integrated marketing communications
International University of Novi Pazar

emaila.catovic@uninp.edu.rs, g.menadzer@uninp.edu.rs
Keywords: strategic management; system of integrated marketing communication; vision; mission; company goals; company strategy
Abstract
Successful operation of modern business systems, in today's market conditions, means access to quality resources necessary for the functioning of the company, as well as the successful operational and strategic management of resources, aimed at achieving the goals of the organization. Therefore, this paper deals with the importance of links between strategic management system and integrated marketing communications as well as their implementation in a market-oriented organization.
References
Adižes, I. (2004) Stilovi dobrog i lošeg upravljanja. Novi Sad: Adižes
Adižes, I. (2004) Upravljanje promenama. Novi Sad: Adižes
Armstrong, G., Kotler, P. (2000) Marketing: An Introduction. New Jersey: Prentice Hall, 5th ed
Aronson, E., Wilson, T.D., Akert, R.M. (2005) Socijalna psihologija. Zagreb: Mate
Bearden, W., Ingram, T., la Forge, R. (2001) Markentig Princples and Perspectives. Mcgraw-Hill/Irwin, 3rd ed
Belch, G.E., Belch, M.A. (2004) Advertising and promotion: An integrated marketing communications perspective. New York: McGraw-Hill
Caywood, C.L. (1997) The handbook of strategic public relations and integrated communications. New York - London: McGraw-Hill
Delozier, M. (2005) The Marketing Communications Process. McGraw Hill
Draker, P. (2003) Moj pogled na menadžment. Novi Sad: Adižeš
Drucker, P. (1993) Management: Tasks, Responsibilities, Practices. New York: Harper and Row
Erić, D. (2000) Uvod u menadžment. Beograd: Ekonomski fakultet
Jokić, D., Kalač, B. (2014) Preduzetništvo. Novi Pazar: Univerzitet u Novom Pazaru, 2. izdanje
Kalač, B., Ćatović, A. (2013) Organizaciona (korporativna) kultura i moć menadžmenta - međusobne paralele. Ekonomski izazovi, vol. 2, br. 3, str. 49-60
Mašić, B. (2009) Strategijski menadžment. Beograd: Univerzitet Singidunum
 

About

article language: Serbian
document type: Professional Paper
DOI: 10.5937/EkoIzavov1406128C
published in SCIndeks: 02/10/2017