The task of this research paper is primarily the analysis of Svetislav Basara's texts, published in the Serbian daily newspaper Danas, in the seven-day period. These texts are subject to frequent discussion in terms of their content, and also they are discussed by experts as they are subject of the constant dilemma whether we can call them columns at all, because of the style and language of this author. Today, considering the everyday struggle that we can recognize among traditional media facing the global challenges, column is one of the few journalistic genres which is still successful in maintaining a high level of popularity even in the print editions. This, however, makes room for a multitude of different kinds of authors who would like to be called a columnist today. This caused many considerations related to the problem of numerous efforts to identify and define some standards for texts which are to be regarded as columns. The ambition of this paper is aimed at achieving several objectives. Initially it is motivated by a desire to indicate normative and the stylistic traits of the column as journalistic genre, and then to present the individual analysis of narrative discourse within the text in order to make an assessment whether and to what extent they meet these requirements. This task is the wider framework of the analysis of individual analysis of Basara's texts, because it is oriented towards showing the demands that the good columnist must satisfy; at the same time providing the answer to some of the theoretical and professional issues and dilemmas, by using this sample as one where we can see all the complexities of a column as a journalistic genre. The conclusion notes the complexity of the style of the author, whose texts are sometimes indeed hard to classify under the requirements of a column. On the other hand, the author takes the position that they are almost always in the prescribed normative requirements of the genre. The conclusion is, in fact, that the main obstacle in the process of interpretation of Basara's texts and their genre specification is just his specific style and language. Therefore considering the genre requirements, Basara's texts can be seen and defined as a sort of 'upgraded" column, journalism and literary "bridged-construct" and a textbook example of a kind of a text often used by the relevant experts in order to determine all the characteristics of a column as a journalistic genre.