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CM - časopis za upravljanje komuniciranjem
2014, vol. 9, iss. 31, pp. 59-72
article language: Serbian
document type: Professional Paper
published on: 14/09/2014
doi: 10.5937/comman1431059g
All quiet in the headlines: The role of allusion as a manifestation of intertextuality in the German press headlines
University of Belgrade, Faculty of Political Sciences



This paper sheds light on the thematic and formal aspects of allusion as a manifestation of intertextuality in headlines of serious German daily newspapers (Frankfurter Allgemeine Zeitung, Süddeutsche Zeitung), a news magazine Der Spiegel, as well as of the tabloid press (BILD-Zeitung). The aim of the study is to point out possible relations between the manifest and reference texts on one hand, and formal 'techniques' in creating allusion by means of replacement, addition, omission or permutation mechanisms relating to the title in question on the other hand, showing the creativity of headlines. This paper highlights if there is a change of language function from referential and conative to poetic, where the reader takes aesthetic pleasure in discovering the embedded text, or if there are no changes, i.e. there are only clichéd allusions, routine mechanisms for making allusions manifested mainly in the commonplace, and studies axiological difference between authenticity, originality and triviality, inauthenticity and clichés. Examples from the German daily tabloid BILD-Zeitung confirm the assumption that even this kind of newspaper contains creative, allusive titles.


headlines; allusion; intertextuality; reference and manifest texts; referential; conative and poetic functions; originality; unoriginality; authenticity; inauthenticity


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