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Strategic Management
2009, vol. 14, br. 4, str. 39-43
jezik rada: engleski
vrsta rada: članak

Zeitgeist and business morality
(naslov ne postoji na srpskom)
Univerzitet u Novom Sadu, Ekonomski fakultet, Subotica

e-adresa: baljb@ef.uns.ac.rs

Sažetak

(ne postoji na srpskom)
Each historical epoch, ancient, medieval, modern and contemporary, has produced different relationships within the practical human acting, endeavoring to mediate the relationship between the political, moral and economic action wheter by virtues, Christian moral golden rules, or Kant's moral imperatives. Twentieth century as the ''age of extremes'' of liberalism, bolshevism, national fascism, has finished with neo-liberalism, which has exposed all political, legal and moral action to the profit-power Logos. Business ethics as a normative ethical discipline critically reflects the ruling business morals and indicates the economous necessity of revaluation of the business morals of corporation into the business morals of working people as the beings of dignity and freedom.

Ključne reči

Reference

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