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2016, vol. 6, br. 2, str. 92-98
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Konkurentnost malih i srednjih preduzeća industrije kamena
The competitiveness of small and medium sized enterprises of stone industry
University of Tehran, Faculty of Entrepreneurship, Tehran Province, Tehran, Kargar, Iran
e-adresa: nikraftar@ut.ac.ir
Sažetak
Ova studija ima za cilj da ispita preduslove konkurentnosti preduzeća industrije kamena, na osnovu Porterovog modela pet sila. Podaci u upitniku prikupljeni su od 200 viših činovnika državnih preduzeća industrije kamena u Iranu. Rezultati pokazuju da svi aspekti Porterovog modela imaju pozitivne efekte na konkurentnost. Takođe, faktor uslova značajno je doprineo konkurentnosti preduzeća i to je najvažniji prediktor između svih ostalih preduslova. Budući da su podaci ograničeni na industriju kamena, buduća istraživanja treba da potvrde ove rezultate u drugim industrijama. Nalazi ove studije sugerišu sledeće: da bi povećala konkurentske sposobnosti, preduzeća kamena treba prevashodno da ulažu u razvoj i poboljšanje faktora uslova. Vrednost ovog rada leži u njegovom doprinosu u boljem razumevanju pokazatelja konkurentnosti. Osim toga, rad doprinosi boljem razumevanju ključnih faktora uspeha u ostvarivanju konkurentnosti. Posebno, rad doprinosi postojećoj literaturnoj osnovi ukazujući da su ključni faktori konkuretnosti faktor i zahtevi uslova. Ljudi koji žele da rade za industriju treba da promovišu faktor i zahtevi uslova. Uslovi rada bolji su u indstrijama u kojima su više zadovoljeni faktor i zahtevi uslova.
Abstract
This study aims to examine the antecedents of stone firms competitiveness based on Porter's model. Questionnaire data collected from 200 senior stone firms' members in Iran. The results show that all aspects of porter model have positive effects on competitiveness. Also, factor conditions contributed significantly to enterprises competitiveness and are the most important predictor among all other of the antecedents of competitiveness. Because the data is limited to stone industry, future studies need to validate these results in other industries. The findings of this study suggest that, to increase competitiveness ability, the stone firms should invest in developing and enhancing factor conditions. The value of this paper lies in its contribution to understanding better the predictors of competitiveness. Particularly, the paper adds to the existing literature by showing that the key success factors for competitiveness are factor and demand conditions. People who want to work for the industry should promote the factor and demand conditions. It is better that they work in the areas which have enough demand and factor conditions.
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