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2016, vol. 14, br. 1, str. 61-67
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Razvoj klasterskog pristupa turizmu (Ruska studija slučaja)
Development of cluster approach in tourism (Russia case study)
Projekat: Ministry of Education and Science of the Russian Federation within the framework of state supported project no. 26.1378.2014/K Sociocultural resources of modernization in the efficiency evaluation of the territory development strategic programs in the context of domestic tourism
Ključne reči: Klaster; Strategija razvoja turzima; Sektor turizma; Reginalna ekonomija
Sažetak
Koncept grupisanja turizma je trenutno u fokusu razvoja turizma na nacionalnom i regionalnom nivou. Istraživanje je bazirano na međunarodnom akademskom pregledu literature i analize ruskog iskustva. U radu se analizira dinamika turističkog potencijala partnerskih regiona koji su ušli u klaster 'Velika Volga' (Big Volga), na osnovu stručnog mišljenja. Postoji cost-benefit analiza turističke industrije u regionima uključenim u turistički klaster koristei statističke podatke. dijagrami zasnovane analize pokazuju diferencijaciju regiona Volge u smislu potencijalne upotrebe turizma. Ekonometrijski pristup je omogućio proučavanje zavisnost turizma potencijalnih pokazatelja o prihodu turističkog klastera 'Velika Volga'. Rezultati istraživanja omogućavaju grupisanje regiona uključenih u klaster u zavisnosti od efikasnosti njihovog turističkih potencijala sprovođenja. Istraživanje takođe pokazuje značaj evaluacije potencijala komparativnih turističkih klastera. Komparativna metoda za analizu klaster omogućava unapređenje razvoja regionalnog turizma.
Abstract
The concept of tourism clustering is currently in the focus of tourism development on national and regional levels. The research is based on international academic literature review and the analysis of Russian experience. The paper analyses the dynamics of the tourism poten-tial of the partner re- gions joined into the cluster .Velikaya Volga. (The Big Volga), based on the expert opinion. There is a cost-benefit analysis of the tourism industry in the regions included into the tourism cluster using statistical data. The analysis-based diagrams show the differentiation of the Volga regions in terms of tourism potential use. Econometric approach allowed studying the dependence of tour-ism po- tential indicators on the tourism cluster .Velikaya Volga. revenue. The results of the research allow grouping the regions included in the cluster depending on the efficiency of their tourism potential implementation. The research also shows the significance of the com-parative evaluation of tourism cluster potential. The comparative method used for the cluster analysis allows enhancing the devel- opment of the regional tourism.
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