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The European Journal of Applied Economics
2019, vol. 16, br. 2, str. 109-121
jezik rada: engleski
vrsta rada: izvorni naučni članak
objavljeno: 27/10/2019
doi: 10.5937/EJAE16-20672
Creative Commons License 4.0
Model predviđanja donošenja odluka kupaca u Vijetnamu prilikom kupovine odeće domaće proizvodnje
Lac Hong University, Vietnam + Ho Phi Dinh, Phan Thiet University, Vietnam

e-adresa: dunglt@lhu.edu.vn

Sažetak

Kako bi se podržale firme koje pripadaju domaćem tržištu, a teže postizanju konkurentnosti, u svetlu integracije Vijentama na međunarodnom planu, neophodna je analiza pokazatelja odluka kupaca prilikom kupovine domaćih proizvoda. Ovo istraživanje ima za cilj da utvrdi činioce koji utiču na odluke kupaca u Vijetnamu, u vezi sa kupovinom odeće domaće proizvodnje - a sama analiza zasnovana je na modelu binarne logističke regresije. U istraživanju su upotrebljeni podaci koji ilustruju 240 kupaca u Vijetnamu, iz 2019. godine. Rezultati pokazuju da: i) utisak o ceni i) utisak o kvalitetu, iii) etnocentrizam kupca kao i iv) demografske varijable (starosna dob; deca u porodici; stepen obrazovanja; prihod i pol) značajno utiču na odluke kupaca u Vijetnamu, u vezi sa kupovinom odeće domaće proizvodnje.

Ključne reči

etnocentrizam kupca; odeća domaće proizvodnje; utisak o ceni; kvalitetu; Vijetnam

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