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Komunikacije, mediji, kultura
2016, iss. 8, pp. 425-440
article language: Serbian
document type: unclassified
published on: 04/03/2017
doi: 10.5937/gfkm1608425S
Influence of creative management on organizational innovations inside cultural institutions
Srednja škola 'Artimedia', Beograd

e-mail: anastevanov@gmail.com

Abstract

Although a few research studies have examined the management and leadership that leads to creativity, lack is evident overall organizational framework in which are incorporated aspects of leadership leads to creativity, and therefore, the evaluation of the leadership role in this process. Therefore, this study examines the impact of managerial creativity on organizational innovation of cultural institutions. Creative manager, which is characterized by the creative style of management, essentially refers to the leadership style known as transformational leadership. Certain literature provided that this form of leadership has an impact on the employees' creativity and innovation of in the organizational context. This form of management or leadership turns out to be essential during the transition process, due to huge number of changes which are challenges for management of cultural institutions. Dynamic environment in which organizations work, modern leadership qualities should refer to capacity for nurturing creativity of employees. Many of the negative effects can be diminished if the leaders possess characteristics that imply transformational leadership. Therefore, in this paper discuss that creative management leads to organizational innovation of cultural institutions.

Keywords

References

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