2012, br. 28, str. 251-261
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Reinženjering poslovnog procesa u cilju povećanja efikasnosti preduzeća
Reengineering business process with the aim of increasing company's productivity
Sažetak
Jedan od načina da se odgovori na poremećaje prouzrokovane ekonomskom krizom jeste implementacija programa reinženjeringa u cilju povećanja efikasnosti i efektivnosti preduzeća. Za preduzeća koja teže oporavku i ostvarenju konkurentske prednosti reinženjering kao proces uvođenja radikalnih inovacija nije izbor već neophodnost. Na ovaj način preduzeće ostvaruje troškovnu efikasnost, veću produktivnost, lojalnost postojećih potrošača i privlačenje potencijalno novih grupa potrošača. U središte transformacije reinženjeringom stavlja se poslovni proces. Različitim stepenom radikalnosti isti se menja ili se pak uvodi potpuno nov poslovni proces. Postoji više razloga za sprovođenje radikalnih promena poslovnog procesa. Razlozi mogu biti interne i eksterne prirode u zavisnosti da li se problemi koji zahtevaju promene javljaju iz domena menadžmenta, zaposlenih, organizacione strukture, proizvodnje, paketa ponude ili stanja na tržištu. Takođe, pored žarišta problema potrebno je uzeti u razmatranje i prirodu problema, kao i stepen hitnosti njegovog rešenja kako bi se sastavila lista prioritetnih procesa koje treba što pre podvrgnuti procesu reinženjeringa. U radu je obrazložen primer reinženjeringa uvođenjem novog poslovnog procesa. Reč je o procesu proizvodnje biogasa. Višestruke prednosti koje proističu iz ovog procesa donose konkurentsku i finansijsku snagu preduzeću, a od značaja su i šire, s obzirom na sve aktuelniji koncept održivog razvoja zasnovanog na zaštiti životne sredine korišćenjem obnovljivih izvora energije.
Abstract
One of the ways to answer the disturbances caused by the economic crisis is implementing programmes of reengineering with the aim of increasing company’s productivity and efficiency. For companies which head for recovery and realization of competitive advantage, reengineering as a process of implementing radical innovations is not a choice, but the necessity. In that way, the company realizes expense efficiency, higher productivity, loyalty of existing customers and it attracts potentially new groups as well. Business process is placed in the midst of the transformation by reengineering. With the varying degrees of radicalism, it is being changed, or totally new process is being introduced. There are more reasons for realizing radical changes of the business process. Reasons can have internal or external nature, depending on where the appearing problems arise from: the management realm, the employees, organizational structure, production, the offer package or the situation at the market. Furthermore, apart from the focal point of the problem, it is necessary to consider the nature of the problem itself, as well as the urgency degree of solving one in order to compose the list of priority processes which should be submitted to the reengineering as soon as possible. The paper explains the example of reengineering by introducing a new business process - for example, biogas production process. Multiple advantages that emerge from that process bring competitive and financial strength to the company and they are significant on a wider scale, due to more and more actual concept of sustainable development based upon protection of the environment by using renewable energy sources.
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