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Industrija
2014, vol. 42, br. 4, str. 7-23
jezik rada: engleski
vrsta rada: izvorni naučni članak
objavljeno: 09/01/2015
doi: 10.5937/industrija42-6476
Uticaj percipiranog nivoa kvaliteta obrazovanja u poslovnim školama na konkurentnost
Univerzitet u Novom Sadu, Ekonomski fakultet, Subotica

e-adresa: darko@ef.uns.ac.rs

Sažetak

Nacionalna konkurentnost postaje sve značajnija u globalnom i međuzavisnom svetu. Ovaj rad ima za cilj da sažeto prikaže osnovne ideje vezane za nacionalnu konkurentnost, njene izvore i indikatore, praćeno istraživanjem studentske percepcije o prirodi konkurentske prednosti njihove zemlje, kao i analizom lične konkurentnosti u globalnom okruženju. Primarni podaci su prikupljeni na četiri univerziteta u Austriji, Hrvatskoj, Srbiji i SAD. Posebna pažnja je posvećena optimizmu/pesimizmu kao ekstrapolaciji ličnog osećaja poverenja u budućnost. Osnovni doprinos rada leži u razumevanju mesta i uloge poslovnih škola u izgradnji konkurentske prednosti, dok menadžmentu poslovnih škola rezultati istraživanja nude potencijalne pravce za unapređenje kvaliteta obrazovanja koji mogu rezultirati višim stepenom samopouzdanja studenata, sa pozitivnim efektom na lojalnost studenata visokoškolskoj instituciji i imidžu ustanove. Nadalje, važno je razumeti da povećanje nivoa kvaliteta obrazovanja u poslovnim školama neće samo po sebi doprineti povećanju stepena optimizma i vere u budućnost, odnosno neće biti dovoljno za očuvanje intelektualnog kapitala jedne nacije.

Ključne reči

konkurentnost; globalizacija; kvalitet obrazovanja u poslovnim školama; poslovne škole; optimizam/pesimizam

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