Metrika članka

  • citati u SCindeksu: 0
  • citati u CrossRef-u:0
  • citati u Google Scholaru:[=>]
  • posete u poslednjih 30 dana:2
  • preuzimanja u poslednjih 30 dana:0
članak: 3 od 6  
Back povratak na rezultate
Strategic Management
2012, vol. 17, br. 2, str. 3-12
jezik rada: engleski
vrsta rada: neklasifikovan
objavljeno: 22/03/2013
Overcoming future crises: Quality of education in business schools as a predecessor of competitiveness
(naslov ne postoji na srpskom)
aUniverzitet u Novom Sadu, Ekonomski fakultet, Subotica
bUpper Austria University of Applied Sciences, Austria
cSchool of Business Administration, Portland State University, Portland, Oregon, USA
dUniversity of Split, Split, Croatia



(ne postoji na srpskom)
The 2008 crisis was not the first one, and certainly will be not the last one. Substantial differences regarding a country’s competitiveness influence the ability to overcome economic downturns. National competitiveness represents a complex phenomenon, out of which one major criterion is intellectual capital and education. The authors investigate the issue of quality of education, particularly in business schools, as a major predecessor of business success. This can be further aggregated towards the general ability of a national economy to function in time of crises and, as much as possible, protect resources and its potentials. Senior year students from four business schools in Austria, Croatia, Serbia and USA were approached in an attempt to link their perception of educational quality, international exposure and perception of competitiveness with their optimism/pessimism related to the ability to compete in global markets, as well as employment expectations and the general availability of opportunities for young, educated people. The Global Competitiveness Report, by the World Economic Forum, was used as a benchmark in measuring respective countries’ position in the global marketplace. Weaker economies show less satisfaction with educational quality and feel less competent than their peers in more developed nations, entering into spiral of pessimism, followed by high brain-drain, thus further eroding intellectual capital and potential for development and business success. Policymakers and business school management should put strategic emphasis in building quality of (business) education as a source of competitive advantage and ability to overcome any future economic downturn.

Ključne reči


*** (2012) The Global competitiveness report 2008-2009. World economic forum, Retrieved February 3, from World economic forum:
*** (2009) The global competitiveness report 2009-2010. World Economic Forum,
Andrew, J.P., Sirkin, H.L. (2003) Innovating for cash. Harv Bus Rev, 81(9): 76-83, 132
Appleton-Knapp, S.L., Krentler, K.A. (2006) Measuring Student Expectations and Their Effects on Satisfaction: The Importance of Managing Student Expectations. Journal of Marketing Education, 28(3): 254-264
Bartlett, L., Frederick, M., Gulbrandsen, T., Murillo, E. (2002) The Marketization of Education: Public Schools for Private Ends. Anthropology & Education Quarterly, 33(1): 5-29
Carini, R.M., Hayek, J.C., Kuh, G.D., Kennedy, J.M., Ouimet, J.A. (2003) College Student Responses to Web and Paper Surveys: Does Mode Matter?. Research in Higher Education, 44(1): 1-19
Clemes, M.D., Ozanne, L.K., Tram, L. (2001) An Examination of Students' Perceptions of Service Quality in Higher Education. Journal of Marketing for Higher Education, 10(3): 1-20
Cooper, P. (2007) Knowing your ‘Lemons’: Quality Uncertainty in UK Higher Education. Quality in Higher Education, 13(1): 19-29
Ford, J.B., Joseph, M., Joseph, B. (1999) Importance-performance analysis as a strategic tool for service marketers: The case of service quality perceptions of business students in New Zealand and the USA. Journal of Services Marketing, 13(2): 171-186
Foroohar, R., Schneiderman, R.M. (2010) Stars of the Recession. Newsweek, 156 (20): 34-37
Fuller, J. (2010) Korea's next challenge: Global competitiveness. Bloomberg businessweek, February 25, Retrieved March 1, 2012, from,
Glenn, D. (2011) For business majors easy does it. Chronicle of higher education, 57 (33), A1-A5
Gruber, T., Reppel, A., Voss, R. (2010) Understanding the characteristics of effective professors: The student's perspective. Journal of Marketing for Higher Education, 20(2): 175-190
Helgesen, Ø., Nesset, E. (2007) Images, Satisfaction and Antecedents: Drivers of Student Loyalty? A Case Study of a Norwegian University College. Corporate Reputation Review, 10(1): 38-59
Heseltine, M. (1994) Competitiveness: What, why and how?. European Business Journal, 6 (3); 8-15
Ketels, C.H.M. (2006) Michael Porter’s Competitiveness Framework-Recent Learnings and New Research Priorities. Journal of Industry, Competition and Trade, 6(2): 115-136
Kitson, M., Martin, R., Tyler, P. (2004) Regional Competitiveness: An Elusive yet Key Concept?. Regional Studies, 38(9): 991-999
Kuh, G.D. (2000) The national survey of student engagement: Conceptual framework and overview of psychometric properties. NSSE, Retrieved March 1, 2012, from:
Lodge, G.C. (2009) Ideology and National Competitiveness. Journal of Managerial Issues, 21 (4): 461-477
Mason, P.M., Steagall, J.W., Fabritius, M.M. (2003) The changing quality of business education. Economics of Education Review, 22(6): 603-609
Ng, I.C.L., Forbes, J. (2009) Education as Service: The Understanding of University Experience Through the Service Logic. Journal of Marketing for Higher Education, 19(1): 38-64
Porter, M.E. (1990) What Is National Competitiveness?. Harvard Business Review, 68 (2), 84-85
Purcell, K., Elias, P., Davies, R., Wilton, N. (2005) The Class of 99: A study of the early labour market experiences of recent graduates. London: DfES
Scarpetta, S., Sonnet, A., Livanos, I., Núñez, I., Craig, R.W., Song, X., Maselli, I. (2012) Challenges facing European labour markets: Is a skill upgrade the appropriate instrument?. Intereconomics, 47(1): 4-30
Scheier, M.F., Carver, C.S., Bridges, M.W. (1994) Distinguishing optimism from neuroticism (and trait anxiety, self-mastery, and self-esteem): A re-evaluation of the Life Orientation Test. Journal of Personality and Social Psychology, 67(6): 1063
Scott, M. (2009) Developed countries still top the charts. Bloomberg Businessweek, Retrieved February 6, 2012, from:
Voon, B.H. (2008) SERVMO: A Measure for Service-Driven Market Orientation in Higher Education. Journal of Marketing for Higher Education, 17(2): 216-237
Wilton, N. (2008) Business graduates and management jobs: An employability match made in heaven?. Journal of Education and Work, 21(2): 143-158
Wood, P.W. (2011) The Higher Education Bubble. Society, 48 (3), 208-212
World Economic Forum (2010-2011) The global competitiveness report [2010/2011].
World Economic Forum (2011) The Global Competitiveness Report 2011-2012.
Zimmerman, J. (2011) A little shame goes a long way. Chronicle of higher education, Retrieved February 3, 2012, from The Chronicle of higher education,