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Turističko poslovanje
2014, br. 13, str. 119-127
jezik rada: engleski
vrsta rada: neklasifikovan
Home swapping: A new international trend: Emotions lead to an authentic experience
(naslov ne postoji na srpskom)
aTourism Department, Vern University of Applied Sciences, Zagreb, Croatia
bAfilijacija nije data



(ne postoji na srpskom)
The hyper-consumption society expands in the name of happiness and tourism attracts masses. However, despite the production and consumption, we are gradually sinking deeper into the crisis of material cultural happiness. Tourism provides an answer to this race for higher production and material pleasures by creating the new focal points (interest centers) through new kinds of tourism: the special interest tourism and the trans-modern tourism. These new trends focus on responsible consumption as opposed to destructive consumption of mass tourism. In this paper we point to the process of trans­formation in tourism: products and services which make up the basic tourist product are no more sufficient. New paradigms in tourism appear under the wings of cultural globalization. In the economy of experience and gratitude, tourists have ceased buying a service. They buy experience which constitutes a memory and a sensation. By showing the example of a new global trend of home swapping (also: home exchange), we shall indicate the opportunity to involve the tourist in an individual way. It is a way of generating emotion and exchanging values, based on confidence between people, enabling a unique experience of atmosphere, travel, getting to know local culture and forging lasting friendship.

Ključne reči

home swapping; hyper-consumption; transformation; trans-modern tourism; the economy of experience


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