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Ekonomika poljoprivrede
2018, vol. 65, br. 4, str. 1573-1584
jezik rada: engleski
vrsta rada: pregledni članak
doi:10.5937/ekoPolj1804573K

Creative Commons License 4.0
SWOT analysis of the rural tourism as a channel of marketing for agricultural products in Serbia
(naslov ne postoji na srpskom)
aUniverzitet u Beogradu, Ekonomski fakultet
bInstitut ekonomskih nauka, Beograd

e-adresa: biljachronkra@me.com, katica@ekof.bg.ac.rs, abmart

Projekat

Strategijske i taktičke mere za rešavanje krize konkurentnosti realnog sektora u Srbiji (MPNTR - 179050)
Izazovi i perspektive strukturnih promena u Srbiji: strateški pravci ekonomskog razvoja i usklađivanja sa zahtevima EU (MPNTR - 179015)
Evropske integracije i društveno-ekonomske promene privrede Srbije na putu ka EU (MPNTR - 47009)

Sažetak

(ne postoji na srpskom)
In many countries, rural areas are undergoing significant socio-demographic and economic changes, and this trend is also present in Serbia. From the economic and demographic point of view, and this is particularly true for southern Serbia, the problem of depopulation, ageing and extinction of the village has arisen. The subject of this paper is rural tourism in Serbia, which is observed in the context of the new channel for marketing agricultural products of rural households and analyzed by SWOT methodology in order to capture all strengths, weaknesses, opportunities and possible threats. Results show that one of the highest priorities is the synthesis of agriculture and tourism in Serbia, which would be the basis for the development of diversification in rural communities. The development and advancement of the rural environment represent a sustainable and stable regional economic development.

Ključne reči

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