Metrika

  • citati u SCIndeksu: 0
  • citati u CrossRef-u:[1]
  • citati u Google Scholaru:[]
  • posete u poslednjih 30 dana:39
  • preuzimanja u poslednjih 30 dana:36

Sadržaj

članak: 3 od 5  
Back povratak na rezultate
2015, vol. 43, br. 1, str. 53-71
Merenje dostupnosti proizvoda svakodnevne potrošnje
Univerzitet u Novom Sadu, Ekonomski fakultet, Subotica

e-adresaagrubor@ef.uns.ac.rs
Sažetak
Sa tehnološkim razvojem i procesom globalizacije, povećava se i informisanost kupaca. U takvim uslovima, kupci postaju sve zahtevniji, očekujući od maloprodavaca da im ponude pravi proizvod, u pravo vreme i na pravom mestu. Iz toga proizilazi i jedan od osnovnih zadataka maloprodavaca koji se ogleda u obezbeđivanju adekvatnog nivoa dostupnosti proizvoda u maloprodajnim objektima. U cilju sprečavanja nedostatka zaliha, posebnu pažnju treba posvetiti njegovom identifikovanju i merenju. Na taj način, stvara se osnova za preduzimanje različitih mera povećanja dostupnosti proizvoda, što se pozitivno odražava na prodaju i konkurentnost maloprodajnog preduzeća. S tim u vezi, u radu smo, pored teorijskog razmatranja dostupnosti proizvoda u maloprodaji, predstavili i osnovne metode njenog merenja. Takođe, na uzorku od 6 kategorija proizvoda svakodnevne potrošnje primenili smo metodu zasnovanu na analizi POS podataka. Pored identifikovanja stopa nedostatka zaliha, potvrdili smo i rezultate drugih studija da se dostupnost proizvoda razlikuje među različitim kategorijama i maloprodajnim objektima.
Reference
*** (2004) ECR availability: A UK perspective. Watford: IGD Institute of Grocery Distribution
Aastrup, J., Kotzab, H. (2009) Analyzing out‐of‐stock in independent grocery stores: an empirical study. International Journal of Retail and Distribution Management, 37(9): 765-789
Angerer, A. (2005) The impact of automatic store replenishment systems on retail. St. Gallen, Switzerland: University of Graduate School of Business Administration, Economics, Law and Social Sciences, Preuzeto sa http://www1.unisg.ch/www/edis.nsf/SysLkpByIdentifier/3123/$FILE/dis3123.pdf
Balakrishnan, A., Pangburn, M.S., Stavrulaki, E. (2008) Integrating the Promotional and Service Roles of Retail Inventories. Manufacturing and Service Operations Management, 10(2): 218-235
Berenson, L.M., Levine, M.D., Krehbiel, C.T. (2011) Basic business statistics: Concepts and applications. New York: Prentice Hall, 12th Edition
Cachon, G., Terwiesch, C. (2006) Matching supply with demand: An introduction to operations management. New York: McGraw-Hill
Chopra, S., Meindl, P. (2004) Supply Chain Management: Strategy, Planning and Operation. New Jersey: Prentice Hall
Corsten, D., Gruen, T. (2004) Stock-Outs Cause Walkouts. Harvard Business Review, 26-28; 82
Dubelaar, C., Chow, G., Larson, P.D. (2001) Relationships between inventory, sales and service in a retail chain store operation. International Journal of Physical Distribution and Logistics Management, 31(2): 96-108
ECR France (2007) Reaching OSA objective by implementing the ECR France barometer of service level to consumer. ECR France. Preuzeto sa http://ecr-all.org/files/Milan2007_BO3.3.pdf
Efficient Consumer Response Asia Pacific, Asia Pacific region: ECR A.P. (2012) On shelf availability in Asia Pacific. Accenture, ECR, A.P
Ehrenthal, J.C.F., Stölzle, W. (2013) An examination of the causes for retail stockouts. International Journal of Physical Distribution and Logistics Management, 43(1): 54-69
Ehrenthal, J.C.F., Gruen, T.W., Hofstetter, J.S. (2014) Value attenuation and retail out-of-stocks. International Journal of Physical Distribution and Logistics Management, 44(1/2): 39-57
Ettouzani, Y., Yates, N., Mena, C. (2012) Examining retail on shelf availability: promotional impact and a call for research. Distribution & logistics management, 42(3): 213-243
Fernie, J., Grant, D.B. (2008) On‐shelf availability: the case of a UK grocery retailer. International Journal of Logistics Management, 19(3): 293-308
Geomarketing Gfk (2013) GfK purchasing power Europe 2013/14. http://www.gfk-geomarketing.com/en/press/map_of_the_month.html
Grant, D.B., Lambert, D.M., Stock, J.R., Ellram, L.M. (2006) Fundamentals of logistics management: European Edition. New York: McGraw-Hill
Gruen, T., Corsten, D. (2007) A Comprehensive Guide To Retail Out-of- Stock Reduction In the Fast-Moving Consumer Goods Industry. Colorado: Grocery Manufacturers' Association
Gruen, T., Corsten, D., Bharadwaj, S. (2002) Retail out-of-stocks: A worldwide examination of extent, causes and consumer responses. Washington: Grocery Manufacturers of America
Grünblatt, M., Werke, S., Schwartau, B. (2006) Measuring retail out-of-stocks: analytical methods, information technologies and research requirement. European Retail Digest, 51: 41-46
Hausruckinger, G. (2006) Approaches to measuring on-shelf availability at the point of sale. Preuzeto sa http://ecr-all.org/content/ecropedia_element.php?ID=12181
Hausruckinger, G., Rackebrandt, J. (2003) Optimal shelf availability: Getting products on the shelf. Preuzeto sa www.ecr-europe.org
Koschat, M. (2008) Store inventory can affect demand: Empirical evidence from magazine retailing. Journal of Retailing, 84(2): 165-179
Kotler, P., Keller, K. (2012) Marketing management. New Jersey: Prentice Hall, 14/E
Lovreta, S. (2008) Strategija i politika razvoja trgovine Republike Srbije. Beograd: Ekonomski fakultet
Musalem, A., Olivares, M., Bradlow, E.T., Terwiesch, C., Corsten, D. (2010) Structural Estimation of the Effect of Out-of-Stocks. Management Science, 56(7): 1180-1197
Papakiriakopoulos, D., Doukidis, G. (2011) Classification Performance for Making Decisions about Products Missing from the Shelf. Advances in Decision Sciences, 2011: 1-13
Papakiriakopoulos, D., Pramatari, K., Doukidis, G. (2009) A decision support system for detecting products missing from the shelf based on heuristic rules. Decision Support Systems, 46(3): 685-694
Roland Berger Strategy Consultants (2003) ECR: Optimal shelf availability increasing shopper satisfaction at the moment of truth. Preuzeto sa www.ecr-austria.at/index.php?. optimal-shelf
Schulz, J.D. (2014) 25th annual state of logistics: It's complicated. Preuzeto sa http://www.logisticsmgmt.com/article/25th_annual_state_of_logistics_its_complicated
Serbian Business Registers Agency (2014) Statement of business economy in the Republic of Serbia in 2013. Belgrade, Serbian Business Registers Agency
Sloot, L.M., Verhoef, P.C., Franses, P.H. (2005) The impact of brand equity and the hedonic level of products on consumer stock-out reactions. Journal of Retailing, 81(1): 15-34
Stančić, P. (2006) Savremeno upravljanje finansijama preduzeća. Kragujevac: Ekonomski fakultet
Sudarević, T., Radojević, P.D. (2014) Internal and external export barriers: Analysis from Serbian SME's point of view. Industrija, vol. 42, br. 2, str. 131-153
Ton, Z., Raman, A. (2010) The Effect of Product Variety and Inventory Levels on Retail Store Sales: A Longitudinal Study. Production and Operations Management, 19(5): 546-560
Trautrims, A., Grant, D.B., Fernie, J., Harrison, T. (2009) Optimizing on-shelf availability for customer service and profit. Journal of Business Logistics, 30(2): 231-247
Wild, T. (2002) Best Practice in Inventory Management. Hoboken, NJ: John Wiley & Sons
 

O članku

jezik rada: engleski
vrsta rada: izvorni naučni članak
DOI: 10.5937/industrija43-6683
objavljen u SCIndeksu: 02.06.2015.
metod recenzije: dvostruko anoniman