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Menadžment u hotelijerstvu i turizmu
2018, vol. 6, br. 1, str. 81-91
jezik rada: engleski
vrsta rada: pregledni članak
doi:10.5937/menhottur1801081S


Analiza faktora razvoja smart turizma u Srbiji
Univerzitet u Kragujevcu, Ekonomski fakultet

e-adresa: jokasavic92@gmail.com

Sažetak

Ubrzani razvoj informacionih tehnologija stvorio je brojne mogućnosti za turistički sektor. Pametni turizam je jedan od najnovijih trendova u turizmu zasnovan upravo na pametnim tehnologijama. Cilj istraživanja je da se analizira stanje ključnih faktora razvoja smart turizma u Srbiji. Za analizu su odabrana tri faktora: tehnologija, ljudski resursi i inovacije. Analiza se oslanja na podatke o stanju navedenih faktora u proteklih pet godina iz izveštaja o Indeksu konkurentnosti Srbije i poređenju tih podataka sa podacima za zemlje u kojima su pokrenute inicijative za razvoj pametnih gradova. Zaključak koji je izveden na osnovu analize je da Srbija sa stanovišta tehnologije i ljudskog kapitala ima dobru osnovu za razvoj smart turizma, ali da za to ima nizak inovativni potencijal. Razumevanje ovih faktora sa stanovišta njihove prošle i trenutne razvijenosti, kao i nivoa razvijenosti u odnosu na zemlje u kojima postoje pametni gradovi, može pomoći kako bi se utvrdilo u kom stepenu i na koje načine se ovi faktori mogu unaprediti kako bi se stvorili neophodni uslovi za razvoj smart turizma u Srbiji.

Ključne reči

smart grad; smart turizam; ICTs; faktori razvoja smart turizma

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