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Ekonomika preduzeća
2019, vol. 67, br. 5-6, str. 319-333
jezik rada: engleski
vrsta rada: izvorni naučni članak
objavljeno: 23/11/2019
doi: 10.5937/EKOPRE1906319M
Menadžment ukupnog kvaliteta u funkciji stvaranja vrednosti sa stanovišta strategijskog menadžmenta
aUniverzitet u Kragujevcu, Fakultet za hotelijerstvo i turizam, Vrnjačka Banja
bUniverzitet u Kragujevcu, Ekonomski fakultet, Katedra za menadžment i poslovnu ekonomiju

Sažetak

Savremeno poslovno okruženje zahteva od preduzeća visoku fleksibilnost u pogledu prilagođavanja zahtevima kupaca, konzistentnost u kvalitetu i cenovnu konkurentnost, dok je ultimativni cilj preduzeća stvaranje vrednosti za vlasnike. Stoga se održivost biznisa u dugom roku zasniva na stvaranju vrednosti za kupce i vlasnike preduzeća. Menadžment ukupnog kvaliteta (MUK) predstavlja strategijski pristup obezbeđenju kvaliteta koji se bazira na stalnom poboljšavanju kvaliteta svih aktivnosti u preduzeću u cilju dostizanja održive konkurentske prednosti. Konkurentska prednost nastaje kao posledica stvaranja veće vrednosti za kupce u odnosu na vrednost koju stvaraju konkurenti, a za rezultat ima stvorenu vrednost za vlasnike, pod uslovom daje prinos na investirani kapital veći od troškova kapitala. Predmet istraživanja u radu je uticaj MUK-a na stvaranje vrednosti za kupce i vlasnike preduzeća. U okviru empirijskog istraživanja na uzorku od 141 preduzeća u Republici Srbiji koja poseduju važeći sertifikat usaglašenosti sistema menadžmenta kvaliteta sa zahtevima standarda ISO 9001, analiziranje odnos ključnih faktora uspeha MUK-a i tržišnih, odnosno finansijskih performansi poslovanja preduzeća. Merila tržišnih performansi ukazuju na stvorenu vrednost za kupce, dok merila finansijskih performansi ukazuju na stvorenu vrednost za vlasnike preduzeća. Rezultati istraživanja pokazuju da postoji pozitivan uticaj MUK-a na stvaranje vrednosti za kupce i vlasnike preduzeća, s tim da se taj uticaj po intenzitetu razlikuje u zavisnosti od korišćenih merila performansi.

Ključne reči

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