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Evolucionističke osnove strateškog upravljanja
aInstitut za menadžment istraživanja u Kolonju, Nemačka
bUniverzitet u Oldenburgu, Nemačka
cPoslovna škola, Kopenhagen, Danska
Sažetak
U ovom članku pokušavamo da izgradimo jednu evolucionističku osnovu za strateško upravljanje. Smatramo da se ekonomski razvoj (evolucija u ekonomiji) zasnovan na konkurenciji, inovaciji i tradiciji u preduzećima može porediti sa procesima evolucije. Stoga se može primeniti jedan evolucionistički okvir u kojem bi se integrisali procesi planiranja i upravljanja u stvaranju strategije. Mi razvijamo jedan okvir pomoću kojeg ćemo moći da analiziramo organizacione i konkurentne procese zasnovane na konceptima iz oblasti populacione ekologije i ekonomike tehnologije i inovacije. On nam omogućava da posmatramo razvoj ekonomskih činilaca kao ekološko-evolutivni proces. Na osnovu ovoga govorimo u prilog integrisanja koncepata strateškog planiranja kao delova evolutivnog procesa izgradnje strategije. Pošto ukratko opišemo koncepte, u radu raspravljamo o mogućnostima transfera evolucionističkih teorija na ekonomiku i strategije. U trećem poglavlju analiziramo koncepte strateškog upravljanja, a u četvrtom razvijamo jedan pogled/stav i model evolucionističkog konkurentnog procesa relevantnog za evolucionističko strateško planiranje.
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O članku

jezik rada: srpski
vrsta rada: neklasifikovan
objavljen u SCIndeksu: 21.07.2007.

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