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Sociološki pregled
2012, vol. 46, iss. 2, pp. 235-246
article language: Serbian
document type: Original Scientific Paper
published on: 22/03/2013
doi: 10.5937/socpreg1202235V
Riesman's and Pekić's understanding of other directed type
University of Novi Sad, Faculty of Philosophy


This work represents comparative analysis of other directed type, in one sociological text (Lonely crowd of David Riesman) and one literal text (an extract from The Golden fleece, Borislav Pekić). The connection between Riesman's interpretation and Pekić resonance of this type of character is based upon consumer's psychology and initial phase of depopulation which are sinister phenomenons of this social character. Difference between Pekić and Riesman is in degree of emphasising problem of discontinuity which appears together with withdrawal of inner directed type in favour to other directed type. Although he recognizes the appearance of discontinuity, Riesman does not pay much attention to this problem. Contrary to this, Pekić focuses himself exactly on this problem, questioning survival of community based on continuity, in the era in which the dominant role of directing other directed person is in hands of the others-friends/ media/cultural industry. The second important difference between Pekić and Riesman we find in Pekić's anxiety over the maintenance of democracy in era of other directed type's domination.


other directed character; cultural industry; family; democracy; Pekić; Riesman


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