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Anali Ekonomskog fakulteta u Subotici
2005, iss. 13, pp. 3-14
article language: Serbian
document type: Paper
published on: 02/06/2007
Mass culture and individualism cult
University of Novi Sad, Faculty of Economy, Subotica


Dispersing of the unified notion of truth in the modern age expressed itself through the formation of specific connection between the science and technology. Soon, the rationalism got its calculative form, by which the economy became one of the key, although auxiliary strategy. During time whole techno-economical corpus has started to get the aesthetic face and the situation in which the individual has found itself became extremely complicated. The individual that exist today is hesitating to choose between offered, similarly good solutions, which that kind of system can provide and some uncertain, but entirely own and independent way of the self realization.


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