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Megatrend revija
2011, vol. 8, iss. 1, pp. 325-335
article language: Serbian, English
document type: Professional Paper
published on: 14/09/2011
Innovative enterprise: Condition of survival on the market
aMegatrend University, Faculty of Management, Zaječar
bUniveristy of Niš, Faculty of Science



Innovative climate in society and innovative enterprise as the part of economic system can, to the great extent, help the surpassing the negative influence of current global economic crisis. Concerning innovations today the questions are being put such as: when, where and how to search for adequate appropriate conditions for innovation and how to reach the conclusions concerning the success prospects or unsuccess or failure risks. Successful entrepreneurs do not wait for the arrival of the clever idea or inspiration but constantly search for them, work on them gather ideas, proposals even they point out very tiny changes. From that reason comes the search for changes and analyzing the positive favourable conditions for technical and social as well as economic innovation which could be stated through these changes. It must not be forgotten that, as changes by themselves, as innovations, mean important things, also the majority of successful innovations uses the appeared changes.



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