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Anali Ekonomskog fakulteta u Subotici
2000, iss. 5, pp. 503-522
article language: Serbian
document type: unclassified
published on: 27/04/2009
World of design
University of Novi Sad, Faculty of Economy, Subotica


Man tends to bring to the order all that exists around him. He tries to arrange what otherwise would be chaotic or, simply, he strives to give a human measure to the world. The majority of things in human surroundings is formed and produced by the man: sketches (designs) and plans serve to create that world as much good, beautiful and, above all, suitable as it is possible. In the broadest sense design is identified with project, and in the narrower one it is reserved for those man's doings and deeds which carry some aesthetic value such as pattern (Fr. dessin). The whole range of culture is covered with designs: crafts, industry, graphics, architecture, city planning, mass-media, software etc. The successful process of designing requires the study of its background factors such as economic, ergonomic and ecologic conditions (or constraints) in favor of realizing aesthetic creativity. The objects we use, the buildings we live and work in, the streets we move along, the computers we utilize: all that is a result of a long lasting and strategic scientific and technical approach. The development of technology has built a human world as a world of things. Simultaneously the world of things becomes, more and more, the reflection of the human culture and, maybe, of the humanity itself. The designed object is the picture of the man who creates it and at the same time, changes and creates himself too. The world of design is not some world of technicians and aesthetes, world apart from our everyday life. Our world is, in fact designed world.


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