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Ekonomika poljoprivrede
2018, vol. 65, br. 1, str. 257-268
jezik rada: engleski
vrsta rada: izvorni naučni članak
doi:10.5937/ekoPolj1801257B

Creative Commons License 4.0
Faktori koji utiču na izbor restorana brze hrane od strane studenata
Univerzitet u Novom Sadu, Prirodno-matematički fakultet, Departman za geografiju, turizam i hotelijerstvo

e-adresa: ivana.blesic@gmail.com, jovankaraljicpopov@gmail.c

Sažetak

Globalno širenje navike konzumiranja brzih prehrambenih proizvoda i posledična promena konkurentskog okruženja dovela je do veće pažnje usmerene na istraživanje tržišta i izdvajanje ciljnih grupa potrošača. Sa druge strane, rast tržišta i povećanje broja brzih restorana su ohrabrili potrošače da posvete veću pažnju proizvodima koje konzumiraju, odnosno uticali na njihov interes za raznolikost faktora koji su odlučujući prilikom izbora restorana. Ovaj rad istražuje faktore koji utiču na izbor restorana brze hrane od strane studenata. Istraživanje je sprovedeno na Univerzitetu u Novom Sadu, a rezultati pokazuju da je najvažniji uticaj na izbor ovakve hrane pre svega blizina, pristupačnost, kao i higijenski faktori-čistoća restorana, kuhinje i uslužnog osoblja. Utvrđeno je postojanje razlike kod faktora izbora brze hrane prema polu ispitanika.

Ključne reči

fast food restorani; navike potrošača; student

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