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2021, vol. 52, br. 1, str. 3-11
Stil života potrošača u Srbiji pre i tokom pandemije virusa Covid 19
Univerzitet u Kragujevcu, Ekonomski fakultet

e-adresajsavic@kg.ac.rs, vmarinkovic@kg.ac.rs
Ključne reči: stil života; COVID 19; pandemija; Srbija
Sažetak
Proglašenje pandemije virusa COVID 19 promenilo je način života ljudi u gotovo svim delovima sveta. Potrošačise usled pandemije prilagođavaju novonastalim okolnostima ne samo pridržavanjem epidemioloških mera već i promenom svojih navika u svakodnevnom životu. Cilj rada je da se identifikuju promene u stilu života potrošača kao posledice aktuelne pandemije virusa COVID 19. Istraživanje je sprovedeno na uzorku od 153 ispitanika uz posmatranje njihovog načina ishrane, putovanja, korišćenja elektronskih kanala kupovine i plaćanja i zdravog načina života. Na osnovu analize prikupljenih primarnih podataka u programu SPSS došlo se do rezultata da se stil života potrošača u pogledu putovanja, upotrebe elektronskih kanala kupovine i plaćanja ivođenja zdravog načina života značajno razlikuje u periodu pre i tokom pandemije, dok je način ishrane takođe doživeo promene ali u manjem stepenu. Sprovedeno istraživanje doprinosi generisanju korisnih znanja u cilju boljeg sagledavanja virusa COVID 19 koji je još uvek nepoznanica za naučnu zajednicu i različite tržišne aktere, kao i efekata istog na svakodnevni život ljudi.
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O članku

jezik rada: srpski
vrsta rada: izvorni naučni članak
DOI: 10.5937/markt2101003L
objavljen u SCIndeksu: 16.07.2021.
metod recenzije: dvostruko anoniman
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