Metrika članka

  • citati u SCindeksu: [1]
  • citati u CrossRef-u:[2]
  • citati u Google Scholaru:[=>]
  • posete u poslednjih 30 dana:23
  • preuzimanja u poslednjih 30 dana:10
članak: 1 od 1  
Geographica Pannonica
2018, vol. 22, br. 2, str. 121-138
jezik rada: engleski
vrsta rada: originalan članak
objavljeno: 16/08/2018
doi: 10.5937/22-16983
Creative Commons License 4.0
Sun, sea and shrines: Application of analytic hierarchy process (AHP) to assess the attractiveness of six cultural heritage sites in Phuket: Thailand
(naslov ne postoji na srpskom)
aUniverzitet u Novom Sadu, Prirodno-matematički fakultet, Departman za geografiju, turizam i hotelijerstvo
bUniversity of Greenwich, Old Royal Naval College, Park Row, Greenwich, London, United Kingdom

e-adresa: sanja.bozic@dgt.uns.ac.rs

Sažetak

(ne postoji na srpskom)
In order to make recommendations for the diversification of tourism products on the Thai island of Phuket, this paper applies the analytic hierarchy process (AHP) method to rank the attractiveness of six cultural heritage sites in the island of Phuket to make recommendations for sites that could be incorporated in to cultural tourism development in the region. In addition, it applies a quantitative-qualitative evaluation structure with weighted criteria, based on local expert opinion. The research identified which of the many potential cultural tourism sites would be the most attractive to tourists and shows the utility of the AHP method, combined with quantitative-qualitative evaluation, for decision making in tourism destination development contexts.

Ključne reči

Reference

Agarwal, S. (2002) Restructuring seaside tourism. Annals of Tourism Research, 29(1): 25-55
Ahmetović, T. (1994) Tourism assessment of cultural and historical monuments - Case study Monasteries of Fruška Gora Mountain. Researches Review of the Institute for Geography, Belgrade, 24: 159-172
Alberti, F.G., Giusti, J.D. (2012) Cultural heritage, tourism and regional competitiveness: The Motor Valley cluster. City, Culture and Society, 3(4): 261-273
Alphonce, C.B. (1997) Application of the analytic hierarchy process in agriculture in developing countries. Agricultural Systems, 53(1): 97-112
Benur, A.M., Bramwell, B. (2015) Tourism product development and product diversification in destinations. Tourism Management, 50: 213-224
Bessière, J. (2013) 'Heritagisation', a challenge for tourism promotion and regional development: an example of food heritage. Journal of Heritage Tourism, 8(4): 275-291
Biggs, D., Hall, C., Stoeckl, N. (2012) The resilience of formal and informal tourism enterprises to disasters: reef tourism in Phuket, Thailand. Journal of Sustainable Tourism, 20(5): 645-665
Boonchai, C., Beeton, R.J.S. (2015) Sustainable Development in the Asian Century: An Inquiry of Its Understanding in Phuket, Thailand. Sustainable Development, 24(2): 109-123
Botterill, D., Platenkamp, V. (2012) Key Concepts in Tourism Research. London: SAGE Publications
Boukas, N., Ziakas, V. (2012) Impacts of the Global Economic Crisis on Cyprus Tourism and Policy Responses. International Journal of Tourism Research, 15(4): 329-345
Bramwell, B. (2004) Coastal mass tourism: Diversification and sustainable development in Southern Europe. Clevedon: Channel View Publications
Bravi, M., Gasca, E. (2014) Preferences Evaluation With a Choice Experiment on Cultural Heritage Tourism. Journal of Hospitality Marketing & Management, 23(4): 406-423
Brushan, N., Rai, K. (2004) The analytic hierarchy process: Strategic decision making applying the analytic hierarchy process. Springer
Butler, R., o'Gorman Kevin, D., Prentice, R. (2011) Destination Appraisal for European Cultural Tourism to Iran. International Journal of Tourism Research, 14(4): 323-338
Chen, C. (2006) Applying the analytical hierarchy process (AHP): Approach to convention site selection. Journal of Travel Research, 167-174
Chen, C. (2014) Suitable Festival Activities for Taiwan's Tourism and Nation Branding with the Application of the PR AHP Program. Asia Pacific Journal of Tourism Research, 19(12): 1381-1398
Chen, M., Shi, P. (2009) Evaluation on exploitation potential of cultural tourism resources based on AHP - A case of Nanyang jade cultural tourism resources. Journal of Arid Land Resources and Environment, 6, 196-200
Cheng, E.W.L., Li, H. (2002) Construction Partnering Process and Associated Critical Success Factors: Quantitative Investigation. Journal of Management in Engineering, 18(4): 194-202
Cisneros-Martínez, J.D., Fernández-Morales, A. (2015) Cultural tourism as tourist segment for reducing seasonality in a coastal area: the case study of Andalusia. Current Issues in Tourism, 18(8): 765-784
Cohen, E. (2008) The Tsunami Waves and the Paradisiac Cycle: The Changing Image of the Andaman Coastal Region of Thailand. Tourism Analysis, 13(3): 221-232
Cohen, E., Neal, M. (2010) Coinciding crises and tourism in contemporary Thailand. Current Issues in Tourism, 13(5): 455-475
Creswell, J. (2007) Qualitative inquiry and research design: Choosing among five approaches. London: Sage
Cros, D.H., McKercher, B. (2015) Cultural tourism. Abingdon: Routledge
Crouch, G.I., Ritchie, J. (2005) Application of the analytic hierarchy process to tourism choice and decision making: a review and illustration applied to destination competitiveness. Tourism Analysis, 10(1): 17-25
Curry, B., Moutinho, L. (1992) Environmental Issues in Tourism Management: Computer Modelling for Judgmental Decisions. International Journal of Service Industry Management, 3(1): 57-69
Deng, J., King, B., Bauer, T. (2002) Evaluating natural attractions for tourism. Annals of Tourism Research, 29(2): 422-438
Do, T.H.N., Shih, W. (2016) Destination Decision-Making Process Based on a Hybrid MCDM Model Combining DEMATEL and ANP: The Case of Vietnam as a Destination. Modern Economy, 07(09): 966-983
Draper, J., OH, C., Harrill, R. (2012) Preferences for Heritage Tourism Development Using a Choice Modeling Approach. Tourism Analysis, 17(6): 747-759
Du, C.H. (2001) A new model to assist in planning for sustainable cultural heritage tourism. International Journal of Tourism Research, 3(2): 165-170
Emir, O., Bayer, U.R., Erdoğan, K.N., Karamaşa, Ç. (2016) Evaluating the destination attractions from the point of experts' view: An application in eskişehir. Turizam, vol. 20, br. 2, str. 92-104
Erkuş-Öztürk, H., Terhorst, P. (2018) Economic diversification of a single-asset tourism city: evidence from Antalya. Current Issues in Tourism, 21(4): 422-439
Evans, C. (2010) Phuket Thailand and beyond. Montreal: Hunter Publishing Inc
Fabac, B., Zver, I. (2011) Applying the modified SWOT-AHP method of the tourism of Gornje Medjimurje. Tourism and Hospitality Management, 17(2): 201-215
Farmaki, A. (2012) A Supply-Side Evaluation of Coastal Tourism Diversification: The Case of Cyprus. Tourism Planning & Development, 9(2): 183-203
Figini, P., Vici, L. (2012) Off-season tourists and the cultural offer of a mass-tourism destination: The case of Rimini. Tourism Management, 33(4): 825-839
Flyvbjerg, B. (2006) Five Misunderstandings About Case-Study Research. Qualitative Inquiry, 12(2): 219-245
Gale, T. (2005) Modernism, Post-Modernism and the Decline of British Seaside Resorts as Long Holiday Destinations: A Case Study of Rhyl, North Wales. Tourism Geographies, 7(1): 86-112
Garau‐Vadell, J.B., de Borja‐Solé, L. (2008) Golf in mass tourism destinations facing seasonality: a longitudinal study. Tourism Review, 63(2): 16-24
Ghanem, M.M., Saad, S.K. (2015) Enhancing sustainable heritage tourism in Egypt: challenges and framework of action. Journal of Heritage Tourism, 10(4): 357-377
Goksu, A., Kaya, S.E. (2014) Ranking Of Tourist Destinations With Multi-Criteria Decision Making Methods In Bosnia And Herzegovina. Economic Review, 12(2): 91-103
Hall, D. (2003) Rejuvenation, Diversification and Imagery: Sustainability Conflicts for Tourism Policy in the Eastern Adriatic. Journal of Sustainable Tourism, 11(2-3): 280-294
Harker, P.T., Vargas, L.G. (1987) The theory of ratio scale estimation: Saaty's analytic hierarchy process. Management Science, 33, 11, 1383-1403
Horayangkura, V. (2005) The Future of Cultural Heritage Conservation amid Urbanization in Asia: Constraints and Prospects. Journal of Architectural Research and Studies, 3, 71-82
Hsu, P., Lan, K., Tsai, C. (2013) Selecting the Optimal Vendor of Customer Relationship Management System for Medical Tourism Industry Using Delphi and AHP. International Journal of Enterprise Information Systems, 9(1): 62-75
Hsu, T., Tsai, Y., Wu, H. (2009) The preference analysis for tourist choice of destination: A case study of Taiwan. Tourism Management, 30(2): 288-297
Huang, L., Yu, P., Luo, Q., Zou, C.H. (2012) E-tourism supply chain evaluation based on AHP and FCE method. Journal of Theoretical and Applied Information Technology, 45, 702-709
Hwang, C.L., Yoon, K. (1981) Multiple attribute decision making methods and applications. Berlin: Springer-Verlag
Ingram, H., Tabari, S., Watthanakhomprathip, W. (2013) The impact of political instability on tourism: case of Thailand. Worldwide Hospitality and Tourism Themes, 5(1): 92-103
Jandrić, Z., Srđević, B. (2000) Analytic hierarchy process in selecting best groundwater pond. u: 31st International Geological Congress, Rio de Janeiro, Brazil
Jordan, L. (2013) Managing built heritage for tourism in Trinidad and Tobago: challenges and opportunities. Journal of Heritage Tourism, 8(1): 49-62
Kaminski, J., Benson, A.M., Arnold, D. (2014) Contemporary issues in cultural heritage tourism. Abingdon: Routledge, pp. 3-18
Kontogeorgopoulos, N. (2004) Conventional Tourism and Ecotourism in Phuket, Thailand: Conflicting Paradigms or Symbiotic Partners?. Journal of Ecotourism, 3(2): 87-108
Kontogergopoulos, N. (1998) Tourism in Thailand: Patterns, Trends and Limitations. Pacific Tourism Review, 2, 225-238
Lacher, R., Oh, C., Jodice, L.W., Norman, W.C. (2013) The Role of Heritage and Cultural Elements in Coastal Tourism Destination Preferences. Journal of Travel Research, 52(4): 534-546
Lai, W.H., Vinh, N.Q. (2013) An application of AHP approach to investigate tourism. Tourism and Hospitality Management, 19, 1-22
Lam, K., Zhao, X. (1998) An application of quality function deployment to improve the quality of teaching. International Journal of Quality & Reliability Management, 15(4): 389-413
Li, S., Li, J.Z. (2009) Hybridising human judgment, AHP, simulation and a fuzzy expert system for strategy formulation under uncertainty. Expert Systems with Applications, 36(3): 5557-5564
Man, A. (2016) Archaeological heritage and regional development in Portugal. u: Alvarez, M. D.; Go, F. M.; Yüksel, A. [ur.] Heritage tourism destinations: preservation, communication and development, Wallingford: CABI Publishing, str. 142-153
Maneenetr, T. (2014) Developing Cultural Tourism in Border Province: A Case Study on Bueng Kan Province, Thailand. Mediterranean Journal of Social Sciences
Mardani, A., Jusoh, A., Zavadskas, E.K., Khalifah, Z., Nor, K.M. (2015) Application of multiple-criteria decision-making techniques and approaches to evaluating of service quality: a systematic review of the literature. Journal of Business Economics and Management, 16(5): 1034-1068
Martin, S.A., Assenov, I. (2013) Measuring the Conservation Aptitude of Surf Beaches in Phuket, Thailand: An Application of the Surf Resource Sustainability Index. International Journal of Tourism Research, 17(2): 105-117
McKercher, B., Ho, P.S.Y., du Cros, H. (2005) Relationship between tourism and cultural heritage management: evidence from Hong Kong. Tourism Management, 26(4): 539-548
McKercher, B. (2016) Towards a taxonomy of tourism products. Tourism Management, 54: 196-208
Michailidou, A.V., Vlachokostas, C., Moussiopoulos, Ν. (2016) Interactions between climate change and the tourism sector: Multiple-criteria decision analysis to assess mitigation and adaptation options in tourism areas. Tourism Management, 55: 1-12
Nara, P. (2014) Applying Environmental Management Policy for Sustainable Development of Coastal Tourism in Thailand. International Journal of Environmental Protection and Policy, 2(1): 19
Ngamsomsuke, W., Hwang, T.C., Huang, C.J. (2011) Sustainable cultural heritage tourism indicators. u: International Conference on Social Science and Humani, Singapore
Onder, E., Yildrim, B., Ozdemir, M. (2013) Multi Criteria Decision Making Approach for Evaluating Tourism Destinations in Turkey. Academic Journal of Tourism and Management Research, 1, 1-15
Panich, W., Maneenetr, T., Taksina, T., Sakolnakorn, T.P.N. (2014) The Management Strategy of Cultural Tourism: A Case Study of Sakon Nakhon Province, Thailand. Asian Social Science, 10(15)
Papić-Blagojević, N., Gajić, T., Đokić, N. (2012) Using Bayesian network and AHP method as a marketing approach tools in defining tourists' preferences. Turizam, vol. 16, br. 1, str. 8-19
Park, D., Yoon, Y. (2010) Developing sustainable rural tourism evaluation indicators. International Journal of Tourism Research, 13(5): 401-415
Phuket Municipality (2002) Old Phuket: Our heritage. u: The Development and Conservation of Old Commercial Quarter in Phuket Town, Commemoration of the 5th Old Phuket Town Festival, 21-22. December
Poria, Y., Butler, R., Airey, D. (2003) The core of heritage tourism. Annals of Tourism Research, 30(1): 238-254
Prideaux, B., Timothy, D., Chon, K. (2008) Themes in cultural and heritage tourism in Asia and the Pacific. u: Prideaux B., Timothy D., Chon K. [ur.] Cultural and Heritage Tourism in Asia and the Pacific, Abingdon: Routledge
Quattrone, G. (2015) Combined management strategies for the valorisation and reuse of defence cultural heritage and the promotion of sustainable cultural tourism. u: Ozcevik, O.; Brebbia, C.A.; Sener, S.M. [ur.] WIT Transactions on Ecology and the Environment, Southampton, UK: WITPRESS LTD, str. 953-962
Richards, G. (2001) The development of cultural tourism in Europe. u: Richards, G. [ur.] Cultural attractions and European tourism, Wallingford: CABI Publishing, str. 3-29
Richards, G. (2007) Global trends in cultural tourism. u: Richards G. [ur.] Cultural Tourism: Global and Local Perspectives, Abingdon: Routledge
Richins, H. (2000) Influences on Local Government tourism Decision-making: A Study of Authoritative Opinion. Journal of Tourism Studies, 11 (2): 1-14
Saarinen, J., Moswete, N., Monare, M.J. (2014) Cultural tourism: new opportunities for diversifying the tourism industry in Botswana. Bulletin of Geography. Socio-economic Series, 26(26): 7-18
Saaty, T.L. (1977) A scaling method for priorities in hierarchical structures. Journal of Mathematical Psychology, 15(3): 234-281
Saaty, T.L. (1992) Presidential Elections, the Superconducting Supercollider, and Organ Transplant Decisions. u: Goicoechea, Ambrose; Zionts, Stanley; Duckstein, L. [ur.] Multiple Criteria Decision Making, New York, NY: Springer Nature America, Inc, str. 345-358
Saaty, T.L. (1980) The analytic hierarchy process: Planning, priority setting, resource allocation. New York: McGraw-Hill
Saipradist, A., Staiff, R. (2008) Crossing the Cultural Divide: Western Visitors and Interpretation at Ayutthaya World Heritage Site, Thailand. Journal of Heritage Tourism, 2(3): 211-224
Sakolnakorn, T.P.N., Naipinit, A., Kroeksakul, P. (2013) Sustainable Tourism Development and Management in the Phuket Province, Thailand. Asian Social Science, 9(7)
Saleh, A.S., Verma, R., Ihalanayake, R. (2011) Do External Shocks Have a Permanent or a Transitory Effect on Thailand's Tourism Industry?. Tourism Analysis, 16(4): 483-491
Santos, M.C., Ferreria, A.M., Cosat, C. (2014) Influential factors in the competitiveness of mature tourism destinations. Tourism and Management Studies, 10(1): 73-81
Schmallegger, D., Taylor, A., Carson, D. (2011) Rejuvenating Outback Tourism through Market Diversification: the Case of the Flinders Ranges in South Australia. International Journal of Tourism Research, 13(4): 384-399
Sedmak, G., Mihalič, T. (2008) Authenticity in mature seaside resorts. Annals of Tourism Research, 35(4): 1007-1031
Sharpley, R. (2002) Rural tourism and the challenge of tourism diversification: The case of Cyprus. Tourism Management, 23(3): 233-244
Smith, R.A., Henderson, J.C. (2008) Integrated beach resorts, informal tourism commerce and the 2004 tsunami: Laguna Phuket in Thailand. International Journal of Tourism Research, 10(3): 271-282
Song, H., Witt, S.F., Li, G. (2003) Modelling and Forecasting the Demand for Thai Tourism. Tourism Economics, 9(4): 363-387
Su, S., Yu, J., Zhang, J. (2010) Measurements study on sustainability of China's mining cities. Expert Systems with Applications, 37(8): 6028-6035
Tavitiyaman, P., Qu, H. (2013) Destination Image and Behavior Intention of Travelers to Thailand: the Moderating Effect of Perceived Risk. Journal of Travel & Tourism Marketing, 30(3): 169-185
Teng, J.Y. (2002) Project evaluation: Methods and applications. Keelung, Taiwan: National Taiwan Ocean University
Timothy, D.J., Boyd, S.W. (2006) Heritage Tourism in the 21st Century: Valued Traditions and New Perspectives. Journal of Heritage Tourism, 1(1): 1-16
Tourism Authority of Thailand (2015) Media release 24th June 2015: Thailand visitor arrivals surge 25% in Jan-May. Thailand, http://www.tatnews.org/thailand-visitor-arrivals-surge-25-in-janmay-2015/, (29th March 2016)
Tsaur, S., Wang, C. (2007) The Evaluation of Sustainable Tourism Development by Analytic Hierarchy Process and Fuzzy Set Theory: An Empirical Study on the Green Island in Taiwan. Asia Pacific Journal of Tourism Research, 12(2): 127-145
Untong, A., Ramos, V., Kaosa-Ard, M., Rey-Maquieira, J. (2014) Thailand's Long-Run Tourism Demand Elasticities. Tourism Economics, 20(3): 595-610
Viken, A., Aarsaether, N. (2013) Transforming an Iconic Attraction into a Diversified Destination: The Case of North Cape Tourism. Scandinavian Journal of Hospitality and Tourism, 13(1): 38-54
Wallace, G. (2004) Eco-cultural tourism as a means for the sustainable development of culturally marginal and environmentally sensitive regions. Tourist Studies, 4(3): 235-254
Wang, S., Yamada, N., Brothers, L. (2010) A Case study: discussion of factors and challenges for urban cultural tourism development. International Journal of Tourism Research, 13(6): 553-569
Wang, T., Chen, Y. (2008) Applying fuzzy linguistic preference relations to the improvement of consistency of fuzzy AHP. Information Sciences, 178(19): 3755-3765
Warren, W. (2009) Phuket: Pearl of the orient. Singapore: Periplus Editions
Wattanacharoensil, W., Schuckert, M. (2016) Reviewing Thailand's master plans and policies: implications for creative tourism?. Current Issues in Tourism, 19(10): 1045-1070
Wickramasinghe, V., Takano, S. (2010) Application of Combined SWOT and Analytic Hierarchy Process (AHP) for Tourism Revival Strategic Marketing Planning: A Case of Sri Lanka Tourism. Journal of the Eastern Asia Society for Transportation Studies, 8, 954-969
Wong, J.K.W., Li, H. (2008) Application of the analytic hierarchy process (AHP) in multi-criteria analysis of the selection of intelligent building systems. Building and Environment, 43(1): 108-125
World Bank (2017) International tourism, number of arrivals. http://data.worldbank.org/indicator/ST.INT.ARVL?locations=TH, 17th May 2017
WTTC (2017) Travel and tourism economic impact: Thailand. London: World Travel and Tourism Council
Xiao, H., Smith, S.L.J. (2006) Case studies in tourism research: A state-of-the-art analysis. Tourism Management, 27(5): 738-749
Yaolin, Z. (2006) An application of the AHP in cultural heritage conservation strategy for China. Canadian Social Science, 2, 16-20