The potential of intelligent food packaging application in the market of AP Vojvodina

Končar, Jelena A.; Grubor, Aleksandar B.; Marić, Radenko M.; Vukmirović, Goran M.; Milićević, Nikola M.

doi:10.5937/FFR2001065K

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Food and Feed Research

2020, vol. 47, br. 1, str. 65-76

Potencijal upotrebe inteligentne ambalaže za pakovanje prehrambenih proizvoda na tržištu AP Vojvodine

Končar Jelena A., Grubor Aleksandar B., Marić Radenko M.

, Vukmirović Goran M., Milićević Nikola M.

Univerzitet u Novom Sadu, Ekonomski fakultet, Subotica, Srbija

e-adresa: radenko.maric@ef.uns.ac.rs

Projekat:

This paper is the result of research on the project: Possibilities of using intelligent packaging as a segment of green marketing logistics in the function of sustainable development in the market of AP Vojvodina, within the project cycle: Shortterm projects of special interest for sustainable development in AP Vojvodina, in 2019, funded by the Provincial Secretariat for Higher Education and Scientific Research of AP Vojvodina

Ključne reči: inteligentna ambalaža; pakovanje hrane; prehrambeni proizvodi; lanac snabdevanja; potrošači; kupovne navike; AP Vojvodina

Sažetak

Cilj rada je analiza potencijala upotrebe inteligentne ambalaže za pakovanje hrane na tržištu AP Vojvodine. U teorijskom delu rada prikazana su osnovna svojstva inteligentne ambalaže i njen značaj u procesu pakovanja prehrambenih proizvoda. Posebno je naglašena komunikacija inteligentne ambalaže i upakovanog proizvoda sa finalnim potrošačima kroz upotrebu različitih senzora, uređaja za prikupljanje i prenos podataka i indikatora. Na bazi teorijske analize definisana su eksterna ograničenja i prednosti od upotrebe inteligentne ambalaže za finalne potrošače i učesnike lanca snabdevanja prehrambenih proizvoda. U empirijskom delu rada sprovedeno je istraživanje na dva stratuma. Prvi stratum obuhvatio je 117 finalnih potrošača koji su ispitivani o značaju inteligentne ambalaže za njihove navike, odluke i očekivanja u procesu kupovine hrane. U drugom stratumu, koji čine učesnici lanca snabdevanja, na uzorku od 51 privrednog subjekta, analizirani su eksterni faktori ograničenja i očekivane prednosti primene inteligentne ambalaže pri pakovanju hrane na tržištu AP Vojvodine. Rezultati istraživanja su pokazali da su navike i očekivanja finalnih potrošača statistički značajno povezani sa upotrebom inteligente ambalaže u procesu kupovine hrane. Sa druge strane, eksterna ograničenja i očekivane prednosti za učesnike lanca snabdevanja statistički značajno utiču na implementaciju inteligentne tehnologije u pakovanje hrane. Na bazi dobijenih rezultata, definisan je set mera i podsticaja koje nadležne institucije i menadžment lanca snabdevanja moraju preduzeti kako bi se iskoristio potencijal inteligentne ambalaže u pakovanju hrane. Sugestije za buduća istraživanja navedene su u radu.

Abstract

The aim of the paper was to analyze the potential of using intelligent food packaging in the market of AP Vojvodina. In the theoretical part of the paper, the basic properties of intelligent packaging and its importance in the process of packaging food products are presented. Particularly, the communication of intelligent packaging and packaged product with final consumers through the use of various sensors, data carrier devices and indicators is emphasized. On the basis of theoretical analysis, external limitations and advantages of using intelligent food packaging for final consumers and participants of the food supply chain are defined. In the empirical part of the paper, research was conducted on two stratified samples. The first stratum included 117 final consumers who were questioned about the importance of intelligent packaging for their habits, decisions and expectations in the food purchasing process. In the second stratum, consisting of participants in the food supply chain, on a sample of 51 companies, the external factors of limitation and expected benefits from the application of intelligent food packaging in the AP Vojvodina market were analyzed. The results of the study showed that the habits and expectations of final consumers are statistically significant in relation to the use of intelligent packaging in the food purchasing process. On the other hand, external limitations and expected advantages for food supply chain participants have a significant impact on the implementation of intelligent technology in food packaging. Based on the results obtained, a set of measures and incentives have been defined which the competent institutions and supply chain management have to take in order to benefit from the potential of intelligent food packaging. Suggestions for future research are outlined in the paper.

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O članku

jezik rada: engleski
vrsta rada: originalan članak
DOI: 10.5937/FFR2001065K
objavljen u SCIndeksu: 04.07.2020.
metod recenzije: jednostruko anoniman

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