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2012, br. 135, str. 161-174
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Interaktivnost i multimedijalnost - u potrazi za značenjem i kontinuitetom
Interactivity and multimedia: In search for meaning and continuity
Univerzitet u Novom Sadu, Filozofski fakultet, Odsek za medijske studije
Projekat: Digitalne medijske tehnologije i društveno-obrazovne promene (MPNTR - 47020)
Sažetak
Kada se govori o novim digitalnim medijskim tehnologijama, posebno o njihovim potencijalima u obrazovanju, političkoj participaciji, umetnosti, masovnom komuniciranju, često se pozivamo na njihovu interaktivnost i multimedijalnost. Rasprostranjenost ovih pojmova u savremenom diskursu dovodi do toga da njihovo značenjsko polje postaje neuhvatljivo. Stoga je osnovna namera rada da ponudi pregled različitih značenja interaktivnosti i multimedijalnosti, te da se kroz razmatranje pojedinih definicija ovih pojmova ispita i njihova primenjivost ne samo na novi medij Mreže, već i na ostale medije i njima svojstvene oblike komunikacione prakse. Ovo ujedno predstavlja i pokušaj da se ustanovi koje dimenzije interaktivnosti i multimedijalnosti su suštinski nove, a koje uspostavljaju kontinuitet u odnosu na prethodne medije i oblike komuniciranja.
Abstract
When speaking about new digital media technologies and especially about their potentials in education, political participation, arts and mass communications, we often refer to interactivity and multimedia. Proliferation of these terms in contemporary discourse makes their semantic field elusive. Thus, it is the intention of this paper to provide an overview of different meanings of interactivity and multimedia, and, by discussing some definitions, to examine their applicability not only to the new media, but also to other media and their specific forms of communication. At the same time, it is an attempt to identify which dimensions of interactivity and multimedia are essentially new, and which establish the continuity with previous media and communication practices.
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