Nowadays, sports and sports competitions are indisputably superior forms of popular entertainment and also sort of activities that are a part of everyday life for almost all of us, whether we are observers or direct participants in some of them. For the same reason, they are also some of the most profitable industries that bring huge profits and popularity to many of its actors. For all those reasons, the social context of the present role of the sport is certainly an important topic for analysis, as well as the history of changes that have resulted in the position and influence that sports hold in the modern society, and vice versa. Therefore, this text has an ambition to highlight the broader horizon of events that have led to a place that sports occupy today. On the other hand, it also sheds some light on the complicity and interactivity that existed from the beginning, along the line, between sport and the society, a culmination of which is visible in current spectacular outlines of sporting events. In this way, it points to one of the primary aspects of all sports events, but also to those secondary visible elements that today are often in the primary focus of all participants, due to the money and the attention that are following sports and sport athletes.