In order to succeed in the market and realized profit, enterprises in the textile industry must have a clearly defined and accepted marketing philosophy and marketing strategy, i.e. its definition, implementation and control must be the central area of strategic management. Marketing strategy as a process of selecting and implementing appropriate action on the directions of target markets is a prerequisite for growth, development and survival of textile industry in Serbia. Domestic companies have the opportunity along with the professional staff to achieve good results in the domestic and world clothes markets, and a better image and position in the minds of consumers. Under the condition to be ready open and enable to accept the new knowledge necessary for their business and enough active and dynamic to apply the knowledge. Market way of doing business along with more immanent concurrence will provide area to change the concept of strategic marketing in local textile companies. The market for textile products in this time of rapid change receives forms of globalization, but with a clearly expressed national aspect. Efforts of many local companies to create a world famous brand has failed because of ignorance based on market performance in the market.